Social media marketing is clearly becoming one of the best methods to enhance a website’s SEO Google ranking. Now that every major brand, as well as local businesses, has invested time and effort in setting up fan pages for their companies and services, what is the best way to optimize it? Contrary to popular belief that SEO only applies to websites and blog sites, even Facebook fan pages can be optimized for search engines. Small businesses can take advantage of social media because it doesn’t cost that much to advertise with the biggest social networking site.
Here are a few ideas on how to optimize your Facebook Fan Page as shared by Kristi Hines of Search Engine Watch:
1. Start optimizing your Facebook Fan Page by putting the name of your page plus “|Facebook” for the SEO title. Changing the page name is easier when you have less than 100 fans but you should still be able to accomplish this even if you have a larger number of fans.
2. Your Facebook Fan Page will help establish your brand so it is important to create awareness for the brand rather than for a specific keyword phrase. The appearance of your Facebook Page should also be considered because this will appear each time people tag you in photos or every time you paste something in your wall. So keyword phrases in the title page might seem excessive and redundant.
3. When creating updates, the SEO title will consider the first 18 characters (more or less) as the title of the update. So when sharing a link, an image, or a video, don’t forget to put in an SEO title, otherwise fans won’t notice the update in their Timeline.
4. Facebook Fan Page Notes and Discussion Topics are not given that much attention these days. This doesn’t mean that these pages cannot be optimized for SEO. Always consider the SEO title (note title + |Facebook or discussion title + |Facebook), giving you more control over your Fan Page. Through Fan Page Notes, you can add more content without taking too much space in your wall.
Keep in mind that engagement is one of the core values of social media marketing. Combined with SEO, Facebook Fan Pages are great venues to explore to optimize to get higher Google rankings.
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