Previously, we discussed the first part of conversion tools that the best SEO company can use to increase a website’s traffic and sales. Bryan Eisenberg stressed the importance of tracking conversions that happen by phone as well as ways on how to increase the speed of one’s website. These are factors that can help the best SEO company track conversion, helping improve the website to make sure that visitors convert their visits into profits.
Today, we finish this series by discussing other tools that could help the best SEO company and other internet marketing experts to improve organic search conversion.
3. Video marketing is quickly becoming a trend for most e-retailers. According to Internet Retailer, search engine optimization videos can help boost conversion rates to as much as 9%. Additionally, it’s around 95% more likely that products with videos will be purchased by consumers. Forrester supports these numbers, stating that websites with videos can increase their rankings to page one by 96%. Small business websites should not worry because there are tools available that won’t cost a huge amount of time and money. You don’t have to own a studio or be a producer to create videos. Treepodia, for example, offers ecommerce solutions to help automate product videos based on already existing images and descriptions.
4. Tracking heatmaps is a great way to test the usability of one’s website. The reason they are called heatmaps is because the more intense color means more attention is being given by visitors on that page. With heatmaps, the best SEO company and other search engine optimization specialists can have an idea on what distractions visitors possibly face upon visiting their website. Heatmaps identify the important points on a certain page which small business owners can track to find if these points are helpful or distracting to the consumer. Some of the tools that the best SEO company can use are Feng-GUI, EyeQuant, and ClickHeat.
5. The best tool to increase conversion to keep on experimenting and testing the different elements on your website. Change an element, test it, and find out if it helps increase conversion. Analyze the results to know which changes work and which don’t. It’s the only way to really know the answers to increased online sales and conversion rates. A free tool that the best SEO company could use is Google’s own Website Optimizer. Ominiture’s Test & Target, Optimizely, and Monetate are other tools to help you test the different elements on your page.
These tools should be put to good use. As long as you use them appropriately and analyze the results accordingly, you should have no problem making the necessary changes to help your website increase conversion rates.
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