In our previous blog post, we gave you four tips on how to integrate social media into your own e-commerce site, courtesy of the Social Media Examiner. Today, we’re adding up five more tips help you better maximize your social media platforms.
These are relatively easy and simple tips but ironically, these are often overlooked. If someone is pitching to you as the best Internet marketing company out there, test their basic know-how of the industry by asking them about these social media integration tips.
1. Use Google Analytics. How many people click on your outbound social media links? To find the answer to this key question, set up Event Tracking in Google Analytics. The data you gather can help you think or rethink the effectiveness of your social media buttons.
2. Find out what can and can’t be done. This relates to our tip from last week. Stay updated. Did you know that you cannot use Google+ for contest entries? Or that a Facebook page should not be used to run a brand? There are rules for running a promotion of Facebook. Anyone claiming to be the best Internet marketing company in the industry today should know these terms and conditions. The way you use social media reflects on your brand in general so use it wisely. If you’ve made an honest mistake in the past, remove those pages and do not link to them again.
3. Be careful not to overdo it. Do not litter your site with social media buttons. Make sure that if you do have a button, it leads to information worth sharing.
4. Get your social media features right. For example, if you put a “Like” button on a webpage, it won’t mean that they will be directed to your Facebook page if they click on it. In the same manner, directing customers to your Google+ page is different from adding a +1 button to a specific webpage. Make sure you or your Internet marketing expert knows the difference.
5. Subscribe to social media insights. Ask your social media agency to help you get access to software which gives you social media insights alongside web analytics. This is helpful for getting in on trends and for better understanding what makes a campaign succeed or fail.
Do you have your own social media integration tips? Share it with us!