In order to get the best search engine results and optimal ranking, you need to develop a strong list of potential keywords to target on your website and advertisements. Your internet marketing consultant can help you compile a list of keywords to narrow down based on relevance.
Some useful tools to consider include:
- Google Adwords
- SEO/ KSP
- Wordtracker
- Keyword Discovery
Most tools require monthly fees however there are some free tools available online. Discuss with your consultant or adviser to see what services and tools are provided to you with your contract.
Once these tools have helped you narrow it down, focus on the keywords with the highest conversion rate. A less common keyword with a higher conversion to sales is always more desirable then a popular keyword with a higher bounce rate.
