Search engine optimization is one of the best internet marketing services that you can get for your business. If your business has an informational blog, you can easily redirect people from your blog to your business. By giving people informational articles and providing them answers to their questions, you establish trust and reliability for your business. Unfortunately, writing informational articles isn’t as easy as you think. If you know grammar and spelling, good for you. If you truly know the topic of your article, then it’ll be even better. However, a reader’s attention span is as short as a student’s attention span in class. Maximum of 15 minutes and that’s only if they like your article.
This is why you have to make your article interesting and easy to read. How?
Use Bullet Points
Some people are so busy that they can’t read articles that are full of text. It’s just too boring for them. Instead, they scan the article for anything that might catch their eye. The best way to keep their attention is make things easier for the readers. By using bullet points, you get to give them the topics that they want. Break your article down into bullets and give your readers an easier time processing the topics. Not only do they have an easier time seeing what’s IN your article, but they can also spend more time focusing on the part most important for them.
Use Sub-Headings
Just like bullet points, sub-headings allow readers to see what’s inside your article. They won’t have to scan it over just to see the topics in your article. Besides, sub-headings also make it easier for the writer to group their ideas together. By using headings per topic, they can easily distinguish one idea from the other. Make sure to keep your sub-headings creative and thought-provoking so readers would most likely continue to read through.
Use Images
Nobody likes a dull article. If you write an article and post it without anything to distract the readers, they’ll end up distracting themselves – possibly by turning off your website. Since readers are easily distracted, it’s always best that you be the one to distract them instead. Add images to your article. The images should be helpful and interesting so that the readers will be forced to focus on your article.
Use Bold, Italic and Underline
If all else fails, make your article interesting by using bold, italic and underline. By using these simple font faces, the article looks interesting and they’ll be likely to scan through the important words that you’ve highlighted.