It doesn’t come as a surprise to hear that marketing and Twitter go hand in hand in as a strategy for social media marketing (SMM). Twitter has become the medium for reaching the critical mass. There are four major types of marketing styles: the Conversationalist, Conversationalist Marketer, the Salesman, and the Broadcaster. Each type shows a different effort and style of social media marketing when posting Tweets.
The Conversationalist
Conversationalists, as the name implies, are users who are more inclined to partake in conversations instead of using Twitter for business purposes. Users, such as Geoff Livingston, are independent consultants and/or thought leaders who benefit professionally from their presence on Twitter. These users show genuine involvement in conversations and do not mix in business into their Tweets.
The Conversationalist Marketer
As you can tell from the name, this strategy is slightly different from The Conversationalist. Users that employ this strategy may regularly link to things related to them, such as a blog, book, or e-newsletter. But they still engage themselves in conversations on a regular basis.
The Salesman
Even though this social media marketing strategy is about selling, it is also about occasional being engaged on Twitter and providing useful information or links. Although this strategy may not seem favorable to some, there is an audience out there that will find the end product to be useful to them.
The Broadcaster
Another term that you may associate with The Broadcaster is “spammer.” These users are on Twitter for business and to only self-promote. They do not participate in Twitter activities such as ReTweeting (RT) or @replies. But don’t automatically give “The Broadcaster” a bad rep. There are users, such as George Stephanopoulos, who simply Tweet news. There are also users who follow companies or local businesses strictly because a good coupon, discount, or tweet may appear.
Although those are just four types of social media marketing styles, they’re simply the more generally used ones. You aren’t confined to using just one, two, or even any of the ones listed. You can come up with your technique and style with a combination of the ones listed or another one that you’ve grown accustomed to.
Written by Chris C.