We haven’t completely forgotten about MySpace, but the social media king of years past is now a pauper compared to Twitter and Facebook. It’s been noted that MySpace’s traffic has “fallen off a cliff,” even despite their partnership with Twitter. Even with their mild Twitter success, MySpace is still strategizing on how to move back to its heyday of popularity by reeling in the advantages of a new partnership.
MySpace is turning to social media marketing platform Facebook for some help. MySpace is eyeing Facebook Connect to allow users on MySpace share music and video content they enjoy onto Facebook. It’s a smart move because MySpace has a great music and video catalog. Allowing users to share this content could make some Facebook users reconsider it as a worthwhile social network, not a dying one. At the same time, success would require its entire social network to begin utilizing Facebook Connect. In a worst case scenario, Facebook Connect would potentially speed up emigration from MySpace to Facebook. Facebook and its library of applications have nearly everything a user could ask for—so why not convert?
For MySpace, this bold move is an attempt to evolve and keep relevant. The social media site made the mistake of resisting change and only rolling out changes when its user base was already diminishing. This is in contrast to social media marketing sites like Twitter and Facebook that consistently roll out new features to ensure their users can use the sites as a multipurpose socializing tool.
This brings up a good point about staying on top of the social media marketing game. In order to remain relevant, engaging and interacting with a variety of social media platforms will increase exposure of a product or service. It helps your search engine optimization (SEO) efforts and allows for easy interaction with your customers. If a social media marketing platform can gain from other social media sites, so can a small business of your own.