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Google Adds New Extension for Youtube Ads

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Early this month, Google has added new extensions to improve user interactivity on Youtube. These new extensions are designed to make it easy for customers to take action and help businesses hit their goals. The new extensions are built off the popular extension on Search, which gives Youtube viewers useful and actionable information about the…

Best Ways to Optimize for Voice Search

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Google’s latest update, called BERT, is designed to further improve the search engine algorithm in understanding human language. Digital marketing specialists believed that the update is Google’s way of turning its attention to the development of voice search queries. So how can one make sure that the BERT update won’t significantly affect their website’s ranking?…

Google’s BERT Update

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Google had released another massive update last month called B.E.R.T., which stands for Bidirectional Encoder Representations from Transformers. According to the company, it’s a new methodology that their algorithm uses to understand and rank roughly 10% of search queries. To better understand B.E.R.T., it is a neural network-based technique designed for natural language processing (N.L.P.)….

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How to Improve Your Product Page

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Small businesses think that they need to spend a lot of time and money on advertising their websites to increase their sales. But the thing is, before doing that, you must make sure that your product pages are well-designed and optimized. Driving a large number of leads is useless if your product page is a…

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Top SEO Strategies to Prioritize this Coming 2020

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The Google Search Engine is a constantly changing system. That’s why it requires digital marketers, especially SEO specialists, to continuously adjust and make changes to get ahead of their competitors. As 2020 approaches, you might want to set your priorities straight and build a stable SEO strategy for next year. Here are seven things you…

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How to Improve Customer Retention

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Retaining your customers is the key to growing your e-commerce store. If you’re losing existing customers, then you’ll need to be pulling in huge amounts of new customers to make up for the loss. You also have to work extra harder to maintain your current revenue in the process, and that just isn’t ideal for…