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Basketball legend, Michael Jordan once said, “Always turn a negative situation into a positive situation.” Absorbing the gist of this food for the thought, this is what Google’s Negative Keywords is all about. Today, many expert internet marketing firms and online advertisers see this “negativity” as a great tool to somehow be at par with…
Pay-Per-Click model can be unpredictable at times, especially when forecasting your budget for a specific campaign. Although, it is not quite new to the world of internet marketing that PPC can either bring high traffic to your website, or may cost you a ridiculously large sum of money. The latter happens especially when you overshot…
The use of celebrities in promoting a certain product or services is no longer new to the public eye. In fact, studies suggest that consumers are more likely to be compelled to avail virtually anything and everything these personalities endorse not only offline but also through their social accounts (Facebook fan page, Instagram, Twitter, etc.)….
Here’s a scenario: A bored 20-year old guy wants to know where’s the best restaurant in the city to hang out for a while on a Saturday night that offers cold beer and pizza? He opens his browser and launches Google on his phone. He fervently types the word in the search engine box. After…
Okay, so you’ve allotted a substantial amount of funds for your marketing budget to run a campaign. The ads are already posted throughout the Internet. And after a week, it seems that your PPC is not working. What could possibly be the problem? Just to reiterate, launching a PPC campaign does not automatically equate to…
By the time Mark Zuckerberg developed Facebook, it was purely intended as an online rating site to “judge” fellow Harvard students by posting two pictures and rate them based on their attractiveness. Next thing we knew, Facebook became what is known to be today: A social media phenomenon that became a part of everyone’s daily…
As said in the previous post, Pay-Per-Click is an online advertising practice that can either put you and your brand on the search engine map if used correctly, or eat up without getting the desired output to boost your brand’s visibility and sales. Assuming that your company has decided to test the waters of Pay-Per-Click,…
PPC can be really tricky, especially for those business newbies in the online marketing world. For one thing, it has a varied price tag in which advertisers (site/business owners) tend to dodge. That’s a given, since it’s could be risky for rookie business owners who are just about to play in the fields alongside seasoned…
Recently, Google announced its last flight out of its regular Product Listing Ad campaigns, and instead will be replaced by Shopping campaigns. With the help of the search engine giant’s newly-developed Shopping tool, merchants can now upgrade their current PLA campaign to a relatively new shopping campaign structure that will be based on the…
Real-Time Bidding (RTB) has now becoming increasingly popular in the world of online marketing. Although this advertising method has been around as early as 2009, it is only until 2013 that this practice has been widely recognized and utilized in online marketing, mainly for its unique, dynamic approach in providing options and convenience for advertisers,…
