Cybertegic Blog of Knowledge

Small businesses and even big companies as well, are often confused as to what approach to use when it comes to internet marketing. Creating an online reputation to attract visitors and eventually convert these visitors into buying customers is a challenge all businesses face. PPC and SEO are two of the most widely-used and recommended…

Social media is not just for driving new business into your e-commerce site. You can also use it to create and manage a “small-group interaction” especially for developing internal communication within your business. One concrete example of this is Facebook’s Secret Group option. In an article for the Social Media Examiner, Phyllis Khare shares reasons…

In this day and age, SEO and social media marketing are common practices in internet marketing. While there are tried-and-true methods of getting your website rank higher in Google, such as regularly producing fresh content and garnering quality links from other sites, some methods of SEO and social media may seem outdated already. Adam Singer…

Did you know that mothers are among social media‘s toughest customers? In a report by Allison Enright for the Internet Retailer, a study made by the Direct Marketing Association and Mom365 revealed that 84% of moms with young children use Facebook while 44% view direct marketing offers which include discount offers appearing on their Facebook…

Using SEO and social media as a way of attracting links and building your reputation and credibility online is not just for small businesses. Even individuals who know nothing about search engine optimization and social media can easily build links the right way. White hat SEO is the practice of using established search engine optimization…

Rebranding is often done by brands and companies who re-launch their business because of new products, services, and oftentimes creating an entirely new identity that is part of an overall strategy of a product or service. Rebranding also takes when a company wants to reposition itself in the mind of stakeholders, and more importantly, its…

If you are still undecided about getting into mobile e-commerce, you may want to rethink your position after reading this article. According to an Internet Retailer report by Kevin Woodward, 37% of Internet Retailer’s Top 500’s e-retailers have dedicated mobile e-commerce sites as compared to last year’s 12%. This figure is from a study made…

In the question of using PPC management vs SEO, the two internet marketing strategies don’t always have to be an “either-or”. In fact, it should be PPC management AND SEO to guarantee the best results that will conversion and relevant traffic. The best way to work with pay-per-click campaigns and search engine optimization is to…

The Holidays are fast approaching and before you know it, Christmas shoppers will be flocking your store (whether it is online or offline). While the Holidays do mean a significant increase in sales, it does not mean that you should rest on your laurels. Times are hard and customers will definitely be choosy on where…

Previously, we discussed the importance of registering your new local business on online portals. These portals include major search engines such as Google and Bing, and even Yahoo!, as well as both local and regional portals like YP.com, Urban Spoon, and CitySearch. As the second half of this series ends, we discuss how research, reviews,…