Cybertegic Blog of Knowledge

Rebranding is often done by brands and companies who re-launch their business because of new products, services, and oftentimes creating an entirely new identity that is part of an overall strategy of a product or service. Rebranding also takes when a company wants to reposition itself in the mind of stakeholders, and more importantly, its…

If you are still undecided about getting into mobile e-commerce, you may want to rethink your position after reading this article. According to an Internet Retailer report by Kevin Woodward, 37% of Internet Retailer’s Top 500’s e-retailers have dedicated mobile e-commerce sites as compared to last year’s 12%. This figure is from a study made…

In the question of using PPC management vs SEO, the two internet marketing strategies don’t always have to be an “either-or”. In fact, it should be PPC management AND SEO to guarantee the best results that will conversion and relevant traffic. The best way to work with pay-per-click campaigns and search engine optimization is to…

The Holidays are fast approaching and before you know it, Christmas shoppers will be flocking your store (whether it is online or offline). While the Holidays do mean a significant increase in sales, it does not mean that you should rest on your laurels. Times are hard and customers will definitely be choosy on where…

Previously, we discussed the importance of registering your new local business on online portals. These portals include major search engines such as Google and Bing, and even Yahoo!, as well as both local and regional portals like YP.com, Urban Spoon, and CitySearch. As the second half of this series ends, we discuss how research, reviews,…

There’s a rumor that new websites cannot rank higher on search engines because of the age factor of inbound links. With fresh and high-quality content, even new websites can easily climb the ranks of Google, Yahoo!, and Bing. Recently, Rand Fishkin, CEO and co-founder of SEOmoz gave tips on how new businesses can rank high…

The first part of this series discussed how SEO changes should be done once rebranding takes place. Purchasing new and previously or currently-owned domains, using redirects, utilizing SEO best practices, dealing with content to avoid duplication, and making site usable for visitors are just the first steps in migrating to a new domain to address…

Social media marketing is clearly becoming one of the best methods to enhance a website’s SEO Google ranking. Now that every major brand, as well as local businesses, has invested time and effort in setting up fan pages for their companies and services, what is the best way to optimize it? Contrary to popular belief…

Not all local businesses make their living online. There are several local businesses that do SEO and sell online products that have actual physical locations where consumers go to purchase items. Additionally, other local businesses would only do SEO for their website to gain a few leads here and there, not really focusing on online…

As promised, here are the remaining three tips for making the most out of your LinkedIn account, courtesy of Stephanie Sammons for the Social Media Examiner. 3. Leverage your existing natural network. Go to “Add Connections” in the navigation menu and make sure that you go through all the four connection channels. Find potential connections…