Search Marketing Expo East Experts’ Suggestions on Getting Past Google Panda with SEO Content (Part I)

Content farms have suffered greatly since Google launched Google Panda more than six months ago. Differentiating high quality from low quality sites and SEO content is difficult – there really isn’t an exact algorithm to get past Google Panda. During the recently concluded Search Marketing Expo East, attendees, experts, in particular, emphasized the need for…

More Tips To Maximize The Use of Videos For Social Media Marketing

Using videos for your social media marketing campaign is not rocket science, but it is not as easy as say, updating your official Facebook page or tweeting a promo. However, if done correctly, using videos can take your social media campaign to the next level. Here are more top tips to make sure your videos…

An E-Commerce Website Designer’s Guide to Designing the Product Page

The product page on your e-commerce website is the most crucial. This is where the potential customer turns into an actual customer, and where the purchase decision is made. Therefore, as an e-commerce website designer, it is vital that the product page is well designed and optimized for search engine optimization (SEO). In this article,…

The Importance of Content in Link Building Strategies for SEO

Link building is an important campaign when it comes to internet marketing. This is because Google ranks pages that have quality and relevant pages linked to them. Once an authoritative website links to your post or page, the website gains more weight and credibility. Google recognizes this and factors this in when ranking pages for…

PPC Management Duties Merchants Should Be Involved With

PPC management campaigns are often done through an outsourced internet marketing services company.  Previously, we detailed the benefits of hiring a PPC management specialist in contrast to doing it in-house, one being the capability to handle the other aspects of the business without getting distracted by PPC campaigns. However, there are certain duties that even…

Five More Tips To Take Your Social Media Videos To The Next Level

We all know that social media videos are effective marketing devices. As an e-commerce merchant or Internet marketer, the key to successfully using videos for social media marketing campaigns is to know what you can take advantage of and use it as part of an overall strategy. In our previous posts, we gave you tips…

Social Analytics Firm Reveals Data On Social Spamming

In an article for BizReport by Helen Leggatt, new data from social analytics firm Impermium has been revealed. The data came from an pool of more than 90 million users and 104 million pieces of user-generated content from a client base spanning 72 countries. The results showed that between 5% and 40% of social media…