Search our blog for all the digital marketing knowledge you will need to keep up with important tips & trends.
While Facebook’s dominance is still beyond question, Google’s answer to the Palo Alto, California-based social networking site’s social media reign, Google+, is proving itself to be a worthy contender. In an article for the BizReport by Kristina Knight, it has been noted that the newcomer to the social media stage is “making a fast splash”…
Engaging fans, followers, and other end-users to connect with your business is one of the main goals of social media marketing. Social media engagement comes in the forms of retweets, likes, page views, and conversion rates – basically the sharing of information. When it comes to social media engagement, it means the ability to establish…
If a picture is worth a thousand words, then a video must be worth millions. With the never-ending advancements in the Internet, shooting, posting or uploading a video is no longer a luxury. If you are an e-commerce merchant, it is a necessity especially if you want to boost your social media value. Here are…
Pay-per-click should be an essential aspect of any Internet marketing campaign. Despite the fact that it is not free unlike organic search, it is still a popular choice among online marketers because it is easy to set up and traffic boosts are immediate. Additionally, PPC landing pages are easy to test. While PPC is relatively…
Writing press releases for purposes of SEO is not exclusive to big brands and companies. While paid press release engines are the best outlets to distribute SEO press releases, small businesses can also opt for free press release engines that also offer wide distribution packages, albeit with limited options. For example, PRWeb, which was established…
In an effort to strengthen the value of Facebook in the social media marketing landscape, the Palo Alto, California-based is launching zip code targeting. According to the BizReport article by Helen Leggatt, zip code targeting has long been used by direct mail marketers and it has proven to be of immense value. It allows marketers…
When it comes to the design of an e-commerce website, creativity is important but effectiveness is paramount. Effectiveness, here, is defined as the likelihood of a site visitor being converted into a customer. Many factors can be used to measure the effectiveness of a website but simply put, it boils down to how well the…
In an Internet Retailer report by Zak Stambor, it is revealed that leading e-commerce platform provider, Magento, has struck a deal with social commerce services provider Zibaba to allow tens of thousands of e-commerce merchants to replicate their sites on leading social networking site, Facebook. This move will significantly change the social commerce scene as…
Last Tuesday, U.S. Commerce Department announced that online shoppers spent $47.5 billion, a 17.5% jump from last year $ 40.2 billion. This marks the ninth consecutive month that e-commerce has posted double-digit gains. Michael McNamara, vice president of research and analysis for MasterCard Advisors, believe the causes to this increase include high gas prices and the…
In our previous post, we shared with you five remarkable social media success stories from industry bigwigs. Now, it’s time for a second serving of inspiring stories from successful social media marketing campaigns. 1. Zappos. This online shoe store reached the top with some social media help, particularly Twitter. The company’s chief executive as well…
