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In an effort to strengthen the value of Facebook in the social media marketing landscape, the Palo Alto, California-based is launching zip code targeting. According to the BizReport article by Helen Leggatt, zip code targeting has long been used by direct mail marketers and it has proven to be of immense value. It allows marketers…
When it comes to the design of an e-commerce website, creativity is important but effectiveness is paramount. Effectiveness, here, is defined as the likelihood of a site visitor being converted into a customer. Many factors can be used to measure the effectiveness of a website but simply put, it boils down to how well the…
In an Internet Retailer report by Zak Stambor, it is revealed that leading e-commerce platform provider, Magento, has struck a deal with social commerce services provider Zibaba to allow tens of thousands of e-commerce merchants to replicate their sites on leading social networking site, Facebook. This move will significantly change the social commerce scene as…
Last Tuesday, U.S. Commerce Department announced that online shoppers spent $47.5 billion, a 17.5% jump from last year $ 40.2 billion. This marks the ninth consecutive month that e-commerce has posted double-digit gains. Michael McNamara, vice president of research and analysis for MasterCard Advisors, believe the causes to this increase include high gas prices and the…
In our previous post, we shared with you five remarkable social media success stories from industry bigwigs. Now, it’s time for a second serving of inspiring stories from successful social media marketing campaigns. 1. Zappos. This online shoe store reached the top with some social media help, particularly Twitter. The company’s chief executive as well…
Because of its ease of use and accessibility, social media marketing has leveled the marketing field for many small to medium business owners. For more established companies, social media is a tool to fortify their market position. Here are some popular examples of social media magic. 1. Blendtec. Blendtec’s “Will It Blend?” videos showed different…
Previously, we discussed how being active both in local online and offline communities, Google Places, and other search engines can help boost geo-specific SEO campaigns. This week, we conclude our article on tips how to maximize geo-specific search engine optimization that will lead to relevant traffic and will increase conversion in the long run. 1….
Small businesses do not have the budget to hire SEO experts or spend big bucks on search engine optimization campaigns. Fortunately, there are many tools available on the web that small businesses can use to track SEO metrics and success. For small businesses, the goal is simple: use SEO to increase website visibility, awareness, relevant…
In this article, we continue sharing with you inspiring social media success stories from small to medium entrepreneurs. For this edition of social media success stories, we will share with you a real life business success story from a self-made entrepreneur taken from AndreaVahl.com. Cripple Creek Barbeque This Colorado-based, family-run company is the brainchild of…
Geo-specific search engine optimization is being targeted as one of the best strategies in doing SEO, both for small and big businesses. Local businesses, in particular, can greatly benefit from practicing geo-specific SEO because it targets their own local areas and improving rankings in local SERPs. For small businesses who offer services and products to…
