Local Businesses Spotlight: Geo-Specific SEO Tips to Improve Local Rankings (PART I)

Geo-specific search engine optimization is being targeted as one of the best strategies in doing SEO, both for small and big businesses. Local businesses, in particular, can greatly benefit from practicing geo-specific SEO because it targets their own local areas and improving rankings in local SERPs. For small businesses who offer services and products to…

4 Simples Ways to get Customer Feedback Online

Successful business owners understand the need to get customer feedback. Understanding what your customers think about your products and services can not only help you improve quality, but can also give you insights into what new products and services your customers want so you can diversify your product and service. Here are four easy ways…

Social Media Update: Facebook Still A Top Choice For Marketers

Despite the arrival of a formidable social media contender, a new survey conducted among marketing professionals revealed that Facebook is still the top choice for marketers. However, the research also revealed that marketing professionals are eyeing new social media platforms where they can run their ads. In a BizReport article by Helen Leggatt, the survey…

Local Businesses Spotlight: Finding Success in Search Engine Optimization with Google’s Algorithm Changes

For local businesses, Google Places is the main factor to drive local leads. When Google’s recent algorithm changes removed 3rd party reviews and citations, local businesses began to panic about their search engine optimization campaigns, but experts feel it is not as significant as we think it is. Search engine optimization is still very much…

Studies Show Search Ads Drive 89% Incremental Traffic

Companies have often wondered whether search ads also known as PPC deter their organic traffic. They wonder if pausing their search ads would increase clicks on organic results, and make up for the loss in paid traffic? Google have also questioned the effect of paused search ads on organic traffic, thus they recently decided to…

Daily Habits to Make Social Media Marketing on Facebook a Success

Visiting Facebook on a daily basis will mean nothing if you have no idea what to do once you log on to the social media networking site. Since you are trying to make a habit of carrying out social media marketing through Facebook, why not make every visit a productive one? There are certain habits…