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Writing a press release serves the same purpose of producing a blog when it comes to SEO. A press release is another means of link building, a credible one at that. Writing an SEO-friendly press release and submitting it to the top 5 leading wire services in the United States – Business Wire, Marketwire, PrimeNewswire,…
Crandall Associates, Inc. has recently released its 2011 edition of its annual “Online Marketing Salary Guide” and discovered that search engine optimization (SEO) specialists are now earning a base salary of $59,100 this year. This is approximately $9,000 more than what the firm reported a year ago, which revealed that last year, SEO specialists earned…
Social media marketing may be all the hype today but US moms still prefer to do some things the slightly older school way. A survey by Lucid Marketing recently revealed that while social networking sites, particularly Facebook, are popular among mothers, e-mail continues to play a dominant role when it comes to learning and sharing…
Customer relationship management is an core aspect for businesses of all sizes. Today, more and more companies and online sources are offering free tools, like social media, to make it easier from small businesses (SMBs) to accumulate data and reach out to customers. Whether you’re a brick and mortar business or online retailer, it is…
Businesses are becoming more accustomed with social media and are beginning to move past the initial excitement of what social media can do for businesses. As this shift takes place and businesses begin to implement social media, it is important that businesses execute an effective social media strategy and get everyone on board. This will…
Let’s face it. At this point in time, every business, even a local business, needs the help of professional SEO experts to help their businesses grow online. Unfortunately, not all small business enterprises can afford to hire internet marketing experts whose rates range from $200 to as much as $2000/month. However, the basic building blocks…
Social e-commerce has gained recognition for its effectiveness on networks like Facebook and is becoming more prominent in the marketing industry. Innovative marketers are being attracted to this platform and are taking advantage of the new communication technologies this social media platform is offering. It is important to create unique shopping and sharing experiences for…
Facebook, the world’s number one social networking and now social media marketing site, has added another feature that will make it easier for users to share preferences. The California-based company has created and launched the Send button–a “social plug-in, a single line of code a retailer can add to its e-commerce site to link to…
The big question running through many marketers and small businesses minds is “What can I do to increase my online presence?” People are wondering what they can do differently to increase click-through rates, impressions, conversions and so on. Well, too many people are seem to be treating their online marketing campaigns the same way they…
Many businesses today are engaging in social media marketing strategies to aid their marketing efforts. However, most do so without considering who they are targeting, how these strategies will satisfy their customers’ needs, and do not bother with consumer retention. When using social media channels, it is important to attract new visitors but also critical…
