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The latest update on Google’s algorithm, now officially called Google Panda or Farmer, was developed to solve the problems and complaints received on how shallow-content websites and low quality pages seemed to rank higher than higher-quality users, which were obviously more important to users. Steven Levy of Wired.com estimates that approximately 12% of SEO results…
Social media marketing is all the hype in today’s competitive world of e-commerce that is why Facebook and Twitter have become an essential and indispensable aspect of any online marketing campaign. However, do you really know your brand’s social standing? Is your social media marketing campaign really working for you? A new index by a…
In a previous blog post, we talked about what consumers hate to see in ecommerce websites. Now, we will tackle the basic elements every ecommerce store should have. Easy Navigation, Simple Words. One thing we should always avoid in ecommerce website design is making a costumer decipher how to navigate through the entire site. Site…
The main goal of ecommerce websites is to attract and engage customers to shop, ultimately leading to more sales and conversions. However, as online shoppers are naturally nitpicky, finding one single thing they don’t like on your website is more than enough reason for them to click on the X button and open a new…
Have you been contemplating which social network to begin advertising on? If your unsure whether Facebook, Twitter, or LinkedIn is right for your company, the information below may be helpful. It is important to note that these three different social media platforms have differing demographic profiles and one may fit your business better than another….
To put it simply, keywords are the driving force of any search engine optimization campaign. Keywords are also considered one of the major drivers of the Internets growth over the past decade. By now, SEO companies know that keywords are what consumers, that means all of us, type in when searching for products, services, and…
Facebook has been talking about its upcoming Deals feature for awhile now, but it was finally launched last Tuesday in five U.S. cities. Here is a first look into how these social media offers will look and work. Users who opt into the Deals program will see opportunities that are specifically targeted to their geographical…
Wal-Mart, a leading American retailer, ups the ante for its social media marketing efforts. And it’s not just launching a new project or upgrading its campaigns. The company is buying another company to support its more sophisticated social media and mobile e-commerce plans. According to a report by Allison Enright for the Internet Retailer, the…
Facebook has over 600,000,000 users and is considered the most frequented website in the United States, exceeding Google in comparison of traffic. Whether your business is one employee or thousands, if it’s not on Facebook, you’re missing out. Businesses and internet marketers are beginning to realize the incredible potential that social media has for businesses…
Many companies all over the world have received a larger social media budget for 2011 and are being pressured to yield results from that new budget. The excitement and hype of how effective social media can be has reached the top floor and those executives are willing to give it a try. But… not without…
