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The year 2011 brings with it many lessons from the past year, as well as new trends and technologies to learn and watch out for. Social media marketing has taken center stage and has proven itself indispensible for ecommerce merchants. However, ecommerce merchants should not neglect their search engine optimization needs. In the world of…
A few posts back, we highlighted CodeBroker’s coupon loyalty solutions technology. Codebroker’s technology enables retailers to send coupon barcodes via text to customer smartphones. The barcodes that appear on smartphone screens then may be redeemed by using special optical barcode scanner at a physical retailer site. It’s a nifty and innovative concept that is sure…
New customers are great, returning customers can be even better—there’s no other way to state this age-old adage without losing it meaning. Now we’ll apply this age-old adage to leverage your social media marketing efforts of the 21st century to keep customers coming back. Incentive. It’s not enough to simply ask your customers to be…
In their never-ending quest for world domination, Google has acquired fflick, a Twitter analytics tool developed to track user tweets about movies. Fflick tracks tweets and organizes them based on most recent, most positive, negative, what your friends say, etc. Unlike Groupon, which was reluctant to accept the Empire’s $5.3 billion deal, fflick’s small start-up team…
If you’re following over 2,000 people on Twitter and tried adding 2,000 plus 1, you might have been blocked by Twitter and received a popup message reading something along the lines of: “Could not follow user: You are unable to follow more people at this time.” Upon further inspection, an explanation on why you got…
The internet is the hub for every great shopping deal out there. There once was a time when customers had to wait the week, skim through Sunday ads for the best deals, and cut coupons. You could walk down to your neighborhood store and would most often find what you were looking for easily without…
On August 30, 2010, Google started rolling out Priority Inbox for Gmail. Priority Inbox, in its simplest form, is an algorithm that sifts through massive amounts of email and sends emails that users are likely to read and respond to to their Priority Inbox. Priority Inbox is able to do this because its algorithm analyzes…
In the first installment of this blog post, we discussed how to research your business competitors on the largest social networking site, Facebook. Keep in mind though that Facebook is just one avenue that businesses and brands use to keep their social media presence competitive. Another is Twitter, with over 190 million active users and over 60 million…
Augmented reality applications are mobile applications that utilize a device’s computer-generated sensory, such as GPS and live camera. Many users are familiar with augmented reality check-in applications, such as Yelp and Foursquare. Other augmented reality applications include bar code scanning, product shape scan, and audio input recognition. As 2011 continues to be the year of…
SEOmoz CEO and co-founder Rand Fishkin graciously welcomed SEO questions and realized that a major dilemma common among internet marketers is that these search engine practitioners focus only on the most common internet marketing strategies, while not venturing enough in creative means of internet advertising. He then suggested creative means of solving difficult search engine…
