Cybertegic Blog of Knowledge

Poor Keyword Research = Poor SEO = Poor Conversion Rate This simple linear statement speaks volumes of the importance of keyword research. Keyword research is the first stop in SEO, yet so many aspiring small businesses and online retailers get caught up in the excitement in the treasures of SEO that they neglect to conduct…

eMarketer reports that for the first time, advertisers will spend more on internet ads than print ads in 2010. Online ad spending will grow 13.9% (25.8 billion) for 2010, while print ads will see a 8.2% decrease from 2009 ($22.78 billion). eMarketer also predicts that print ad spending will continue to decline into 2011 at…

The most important thing in riding the social media wave is that businesses must develop a social media marketing strategy; here and here are two great resources. The second and equally important aspect, which is most often easily looked over, is measurement. Here are six essential metrics every business should pay attention to in order…

About two weeks ago, Facebook unveiled their new user interface to the world. Facebook enthusiasts have grown quite familiar of the sudden changes and revamps to the social media network. While some features are a nice change, others aren’t quite well received. Nevertheless, Facebook constantly pushes for change and innovation, instead of embracing a comfortable…

The majority of casual internet users have grown accustomed to using internet search engines, such as Google and Yahoo!. Both were the hubs of the internet’s early beginnings. Google’s massive reach has even allowed it to be used as a verb – “Google it.” A few months ago in May, Hitwise released data that demonstrated…

Marketing budgets have incorporated social media and search engine optimization (SEO) strategies as an effort to recognize the importance of the internet, in order to improve a business’ reputation and sales. Digital tactics such as social media and SEO, when practiced together, offer great benefits such as increased visibility in the social networking scene via…

With 2011 just around the corner and quickly approaching, Twitter, then Facebook, released their most popular trends of 2010. But a tweet from Twitter is different from a status update on Facebook, so we’ll look at how each was generated and see what the world was buzzing about in 2010. First, Twitter: In generating the…

With Facebook’s new messaging system, email marketers are eager to know how this may affect their business, in terms of using social media. Because Facebook has been heavily incorporated into social media marketing strategies, the new messaging system will undoubtedly impact social media efforts practiced by businesses. Here are a few aspects of the new…

Creating videos to increase ecommerce sales has become a common practice among the ecommerce industry with the emergence of YouTube. With the launch of Google Instant, which provides real time search results as the user types, products accompanied by video marketing saw an increase in clicks by 28 percent, as stated by a panelist during…

Since the inception of the internet, Google and Yahoo have dominated consumers’ choice for search engines. But with search engine algorithms, chances are they’re churning out Web sites based on popularity. How ’bout a return on a query with a little flavor and personality? Enter Twitter‘s Search feature. When you run a query on Twitter’s…