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Less than a week ago, Twitter, the widely popular social media giant, started inviting select users to preview the new Twitter Analytics product. Imagine getting all of your Twitter statistics right from the source. And the best part: it’s all free! This is huge news for anyone interested in social media marketing. Twitter Analytics will…
Websites use search engine optimization (SEO) strategies to rank higher in search engine results. Just like any business, there are dos and don’ts in conducting SEO for your website. Additionally, Google lists the four most negative factors that could greatly affect SEO tactics in your business. These are the major SEO don’ts that could go…
Ecommerce transactions or online purchases are more at risk than in-person credit card transactions. Not only are both parties at risk for fraud, but it is also more dangerous because of the financial data of both the business and the consumer. With the prevalence of identity and credit card theft, it is important to have…
When Dawnmarie Souza ranted about work and used vulgar language towards her supervisor on Facebook, she never thought it would cost her the job. Souza has recently been fired for “multiple, serious complaints about her behavior.” While it’s never acceptable and professional to bash superiors at work, using company technology and equipment, the Connecticut-based woman…
It’s November and before you know it, it’s going to be Christmas time again! Christmas is a season of good cheers, good food, good company, and really good shopping. This season, e-commerce entrepreneurs are going to be on their toes making sure that they get some of that holiday shopping money. If you are an…
Location-based social networks and other location-based services have been immensely popular this past year. As such, it doesn’t come as a surprise that people are getting ready to make the most of these services this holiday season. JiWire, a leading mobile audience media company, recently released their Mobile Audience Insights Report, which included a lot…
As social media becomes more and more prevalent, it becomes important to look toward the growing role that social media plays internationally. Many international communities have embraced social media, especially popular social networks like Facebook and Twitter. It’s also important to realize, from a marketing perspective, that all of this communication going on everywhere, new…
Facebook is the largest publisher of Internet display ads. If you’ve seen video ads, small ads, or any static ads lately, chances are they were published by social media site Facebook. According to comScore, Facebook ad impressions represent 23.1% of the market share. Yahoo only holds 11% of the market and Microsoft represents about 5%…
Facebook just announced today the long awaited news of their rumored email system. But is it really email? Not quite, according to Facebook CEO Mark Zuckerberg. Facebook’s new messaging system can handle IM, SMS, and email, but it’s not email itself. However, Facebook users are going to be able to send messages with an @facebook.com…
Attracting fans to a brand’s Facebook page or Twitter profile is only the beginning of effective social media marketing. Keeping those fans and turning them into brand ambassadors is the real task. According to a survey conducted by social media marketing agency Cone, new media users engage with brands when incentives are involved. The September…
