Search our blog for all the digital marketing knowledge you will need to keep up with important tips & trends.
The field of marketing appears to be a relatively simple task on the surface. A company has a service/product that they want to promote and sell, so an advertisement is put out. However, as technology moves forward, so have the ways individuals respond to advertisements. There were the traditional magazine/newspaper ads, the TV commercials, product…
While we have all accepted and adjusted to the fact that Facebook is an essential part of being an ecommerce merchant, the world’s most popular social networking site ups the ante in its ever increasing role in online business. Paul Chaney, in an article for Practical Ecommerce, writes about Facebook’s quest to become the preferred…
With 500 million users, Facebook is one of the largest social media websites in existence. Along with other services, such as YouTube and Twitter, Facebook has changed the way the world interacts with each other.Exactly how big is Facebook? According to Hitwise, Facebook account views make up 25% of page views in the United States…
Today, many companies are reaching out to their customers through social media. It is an essential tool for companies to utilize such tools in order to establish brand power and maintain a loyal customer base. Individuals are bombarded with advertisements to filter through daily, which creates difficulty for marketing strategists to attract their attention. The…
In one of his most famous quotes, Ralph Waldo Emerson said “Imitation is suicide;” and that lesson certainly still holds true to social media in the 21st century. Early this spring, the New York Times published an article about ‘Facebook alternative’ – or more scandalously, ‘Facebook killer’ – Diaspora, an up and coming social…
Facebook is quite possibly the most prevalent and seamless form of online communication and social connectivity. Indeed, Facebook, Twitter, and other social media networks are great for communicating with friends, and also perfect for businesses that need to get their message across to a larger audience. A little over a month ago Skype announces a…
It is officially shopping season, and if you are an ecommerce merchant, you should be on your toes by now getting ready for the large volume of customers about to come your way. It is easy to get overwhelmed by a sudden influx of orders so it is best to prepare as early as possible….
Earlier in this blog, we gave you successful ecommerce strategies that you can use on your ecommerce store to make the most out of the holiday season. The sluggish economy presents a challenge to all businesses, ecommerce and otherwise. Online shoppers will maximize the internet to search for better deals, offers, and benefits before making…
Technology has made everything complicated and simplified, ironically. Facebook’s announcement of its new messaging system has brought mixed reactions from both businesses and skeptics alike. Facebook CEO Mark Zuckerberg aims to integrate various methods of messaging to create simpler, more immediate, and seamless means of incorporating email, SMS, instant messages, Facebook posts, and text messages,…
It’s not news to anyone how huge Facebook is. So many people are using social media sites like Facebook and Twitter in today’s age. Based on the size of their audience and the reach of their brand, Facebook argues that both the word “face” and the word “book” deserve to be granted trademark rights, when…
