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Brand pages, also known as fan pages on Facebook, have proven how powerful social media is in creating a name for products and services. Twitter’s microblogging feature updates followers with the latest promotions on merchandise in less than 140 characters. To optimize social networking sites for your online business, we give you a few helpful…
When you think search engines, you think Google. With over 60% market share, Google still dominates the search engine market. It’s no surprise then that Google is constantly innovating, in an effort to stay on top. Google’s most recent creation is Google Instant Previews, a new tool that allows users to view a screenshot of…
Money may be universal but in the world of e-commerce, it comes in different forms. In an article for GetElastic.com, Peter Sheldon wrote some of the different forms of global payments for e-commerce transactions all over the world. According to Sheldon, China has the largest consumer market in the world with 420 million Internet users….
Only a few months ago, social media giant Twitter launched their Places feature. Twitter Places has been a useful feature in that Twitter users can search for tweets from a specific location. Now Twitter may be testing a new feature to add to Places; businesses may soon be able to “claim” their physical location on…
Digital politics has now entered the social media world. Now that Election Day is here, more and more candidates invest time in doing social media via Facebook and Twitter. Forget that you are looking through personal accounts of John Heckenlively or Republican candidate Thaddeus McCotter. The practice of social media has become a mainstay of…
Internet users worldwide spend approximately 4.6 hours each week on social media, compared to only 4.4 hours spent on email. According to the TNS Digital Life study, social media consumes more of our time, but email still remains on top as the most common Internet activity. It makes sense that web users spend the most…
By now, e-commerce merchants should know that social media marketing is a key tool in promoting their business. One of the more popular players in the social media field is Twitter. Twitter, unlike its other counterparts, poses the challenge of limited characters so each message should be clear, concise, and condensed. Twitter is a free…
Forget simply checking email or playing FarmVille on Facebook while on the go, smartphones are providing consumers with a more convenient and mobile way to shop. According to Gartner, a research and advisory company, smartphone sales increased 49% in the first three months of 2010; this means there is a whole lot of new opportunity…
The age-long debate of quantity versus quality has made it’s way to social media marketing, Twitter specifically. Is it better to have more followers or “better” followers (i.e. followers who are more interested in what you actually have to say, and will more likely respond). Guy Kawasaki co-founded the media aggregation site Alltop and has…
Shipping costs and delivery time-frames are two of the most common complaints customers have for ecommerce stores. No matter how efficient the shipping service is, customers often have dissatisfaction ranging from issues of unrealistic delivery time periods to shipping costs. However, it is one of the most important things for online shoppers that products are…
