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The recent spur in location-based services (LBS), such as the popular Foursquare and Gowalla, have led to innovative location-based marketing campaigns. McDonald’s, a major brand, jumped on the LBS bandwagon and launched a Foursquare campaign earlier this year. The company randomly awarded $5 and $10 gift cards to users checking into McDonald’s. McDonald’s…
On the Social Web, reputation is everything. SocialSmack deserves props for its innovative take on the popularity contest. The website is part information network, part rating and consumer review website, and the core purpose of the startup is to help consumers figure out which brands to trust. Consumers pleased with a company or business can…
Google, the company behind the most popular search engine in the world, is going social. There’s a lot of skepticism out there about Google Me, the new Google social media application that’s coming out later this year. The big question that everyone seems to be asking is how will Google Me compete with Facebook. According…
Twitter is not a social network, yet. Twitter is certainly participatory online media, but it works more like an information network instead of a destination where users can engage in apps, view entertainment media and hold conversations for hours. On Twitter people read tweets, leave a comment, and leave. Twitter execs have announced…
When any business is developing a search engine optimization strategy, it is essential that they do in-depth research on their competition. There are a ton of questions to answer, from how much content should be created to how many links a website needs so it’s important to know your industry. Many of the answers needed…
The iPhone made history with its extensive use of available applications to increase usability and functionality of the phone, and the iPad is certainly following suit. Picksie, a new app for the iPad, helps users find new local places for food and for fun. If you’re bored, and you just can’t seem to figure out…
Bloglines.com, a web-based news feed and RSS reader, has announced that the website will officially shut down on Friday, October 1st. Bloglines is owned by InterActiveCorp, the same organization that runs the Ask.com search engine. When asked why the site will be discontinued, the Bloglines operating team claimed that other social media sites such as…
Email is being revamped into a social media platform thanks to new applications. Without the new email apps the old-school communication channel provides limited interaction, unlike the communities and services provided by social media platforms. Rapportive, WiseStamp, and Greplin are a few of the applications now available to make your inbox into your own customizable…
Google revolutionizes the internet experience once again. This time Google has enhanced the search experience with Google Instant Search– the faster, smarter, and more dynamic way for the average user to search. Google asserts that users can save 2-5 seconds per search. There is no down side to this new technology for the average user….
The latest data relase by The Nielsen Company shows that 61% of smartphone users are reported to have downloaded a game application, making them the most downloaded type of application among mobile phone users. The runner-ups are weather and maps applications, where large screens have proven to be a more gratifying experience for users. The…
