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While none would doubt that well done social media marketing can be a huge boon for a company, what’s more difficult to figure out is how well it’s working and what kind of return you’re getting on your investment. Unlike other forms of advertising, social media marketing involves a disproportionately large amount of intangible costs,…
Although social media has been around for some time now, it has yet to be utilized by the automotive industry because it has constantly relied on traditional advertisements. However, those who got an early start using social media marketing sites such as Facebook and Twitter have already begun to reap the benefits. Two notable companies…
Despite the fact that, on a daily basis, there seems to be an exponential increase in the number of self-proclaimed experts in the field of social media marketing, for whatever reason, this doesn’t quite seem to be the case with search engine optimization. Not to say that there aren’t a good many people out there…
Windows 7 just launched into the marketplace. All new computers are either bundled with Windows 7 promise to give you a free upgrade. Is Windows 7 just another highly marketed upgrade or is it worth your serious attention? If you’re not buying a new computer, is upgrading to Windows 7 really going to help you much?…
Every blogger eventually has to deal with comment spam on their blogs. It’s an issue that leads to the search engine optimization debate of implementing “no follow” on outbound comment links. This gives the spam link no authority on the page, so that the spammer’s website will not get an increased PageRank from the link….
Social media marketing companies utilize sites like Facebook or MySpace to generate news or feeds through their fans. Frozen Frogs has found a way for social media marketing users to have a more effective presence on Facebook and other social media marketing websites. The Italian digital media agency lists five ways to get your fans…
Cybertegic welcomes guest blogger Lori Cunningham from The Well Connect Mom! From Lori’s “About Us” section: Lori has two wonderful young children, ages 3 and 6. As a mom, Lori is always looking to find new ways technology can help her with her over scheduled life. She started the WellConnectedMom.com to share her passion for…
Presenters, lecturers, and speakers often engage in social media to improve the relationship they share with their audience. Speakers can get feedback at a faster rate through social media marketing and search engine optimization. Facebook and Twitter have been transcendental for information sharing because they allow presenters to create backchannels where audiences can input their…
While it goes without saying that driving traffic to a site through methods such as social media marketing and search engine optimization is one of the most important aspects of building an online presence, being able to successfully accomplish this is an entirely different beast in itself. Although a site might provide exceptional content or…
Although many among the world of search engine optimization have expressed fear that Google’s recent announcement and rollout of personalized search results might be the end of search engine optimization as we know it, there’s a wealth of evidence to suggest that this actually isn’t the case. For starters, “normal” search engine results have already…
