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Nearly half of all brands actively use social media marketing and an astounding 75% of brands have increased their use of social media marketing for their company. This boost has been triggered by the changing habits of customers, with Nielsen reporting an increased use of social media marketing platforms to express opinions about products and…
A recent Nielsen Online study notes that people have tripled their time on social media networking sites, with nearly 17% of their online activity based on social media marketing platforms! That’s a 6% increase since this time last year. Major social media networking platforms (Twitter, Facebook, blogs) have seen an increase in time spent on…
For those unfamiliar with the search engine optimization (SEO) term “long tail search,” there are three categories of search engine optimization (SEO) search terms: head, middle, and long tail terms. Head terms are generic terms people search for (i.e., “shoes” versus “extended backpacking boots”). Medium terms are less searched for but still fairly generic….
Our team of search engine optimization experts is on a roll! Following the success of bringing four of our clients (read previous blog entry here) to the front page of Google and Yahoo under their respective keywords, we are pleased to announce that we have shot up two more clients to the place where they…
As with every activity we participate in, there is a right and wrong way to do it. A blogger can write as many blogs as he wants to, but ideally he’d want an audience larger than himself reading it. In the social media marketing sphere, business blogging is great for bringing attention to a business,…
Social media marketing platforms are continually rolling out new features to make their sites more user-friendly, such as MySpace’s 2-way sync with Twitter and Facebook’s new tagging feature, among others. Now, those advertising on Facebook can expect an improvement on measuring how their ads perform because of a new multi-year partnership with Nielsen Co. that…
Social media darling Twitter has been earning plenty of press. With its valuation at a purported $1 billion, investors and users alike are eyeing the changes Twitter has to offer the social media marketing circuit. Application developers are looking for ways to optimize Twitter’s updates to other social media marketing platforms. Social media site MySpace…
Is there a relationship between your brand and social media marketing? Your brand is your company’s foundation and is key to building relationships with your target consumer. Your brand should clearly present what deliverables you’re capable of, and alter an individual’s perception and expectation of your company. With the economic slump, the competition for customers’…
Yesterday, we went over 5 questions you should ask before you hire a search engine optimization consultant. Now, we’ll go over the next 5. 6. Why is your own PageRank low? Occasionally, search engine optimization (SEO) websites may display a lower PageRank, but have a sound design with relevant and useful information. PageRank alone will…
It’s a difficult decision to make. Should you outsource your search engine optimization to an outside firm or consultant? Many businesses find that they don’t have the time or resources within their company to dedicate to a good SEO strategy. The problem is figuring out which outside firms are reliable and will do the job…
