Social Media Marketing: Do You RT?

The latest sensation about Twitter is the new “retweeting”, or RT, feature available on your Twitter account. Basically, the ‘retweet’ feature, a clickable option located at the end of someone’s tweet’, allows the user to automatically repeat that post with the ‘RT @’ prefix. However, this feature wasn’t available on Twitter before but via Tweetdeck, a social media client that tracked feeds from sites such as Twitter, Facebook, and MySpace.

The ‘retweeting’ function is a vital part of your social networking strategy and can boost your social networking status when you share viable information.

As we all know, Twitter has become quite the social media sensation among social media networks. I’m sure you’ve also seen clickable ‘retweet’ links or social media sites that have Twitter incorporated as an application like in Facebook. This integration of Twitter with multiple social networks allows you to take full advantage of your social media marketing by ‘tweeting’ once and having it being shared simultaneously on the other shared networks. This not only maximizes your social media marketing and exposure, it can help make your profile seem less like a vehicle for advertising.

Of course, with the benefits come with a cost as well. When ‘retweeting’ information, pay attention to the tweets and relay those that can give you more exposure, whether it relates or not it relates to your work. Also, another tip is to thank users for relaying the information, which also allows for more exposure for your brand.

Retweeting news that is relevant to your work shows that you are establishing your boundaries as to what category of information you are feeding to your followers. People who search for a topic that you’ve posted about may end up becoming your follower because they found what you posted was relevant and helpful to them.

Don’t be afraid to join in on the retweeting. Twitter is all about socializing so get in on the conversation.

*Hopefully you noticed that we also added the Tweet/Facebook share function on our posts. So feel free to share to those social media sites!

Written by Chris C.