Search engine optimization is a process, a scientific process in fact, that involves the right placement of profitable keywords to achieve maximum returns in the fastest possible time within a limited and controlled internet marketing budget. Because the main goal…
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E-Commerce News: PayPal Makes A Move Offline
When it comes to online payments, PayPal is the top of mind choice. Now, the eBay subsidiary is looking at new technologies aimed at “integrating the online marketplace’s payments arm into brick-and-mortar retail stores.” According to an Internet Retailer report…
Steps To An Effective Social Media Risk Management Strategy
Undeniably, social media channels are of great value to businesses big and small. It is an opportunity to reach out to an international audience, foster loyalty among employees and customers, and build a relationship with customers. However, like we’ve reiterated…
Easy Tips for Producing SEO Content
Writing SEO content is a challenge, especially for non-writers. Even experienced SEO content producers have difficult times writing creatively without sacrificing search engine optimization techniques. While the easiest thing to remember when it comes to producing SEO content is to…
Social Media Risk Management
When it comes to social media, no amount of risk management is too much. When it comes to the online security of your business, you can never be too sure. And as previously stated in our blog, social media marketing…
Search Marketing Expo East Experts’ Suggestions on Getting Past Google Panda with Search Engine Optimization Content (Part II)
Previously, we discussed a few ideas how content marketing should be changed so that web sites don’t fall victim to Google Panda through its search engine optimization content. We started with cleaning up content that is already in place and…