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Google Ads will launch new features, including an easy way for marketers to create Google video ads. This new feature was announced by Google Ads’ Liaison Ginny Marvin. In a tweet published by AdsLiaison, Marvin confirmed that they have fully launched video creation in Google Ads Asset Library. The feature includes a central library for…
Google Business Profile allows business owners to create their own business listings so customers can find them on Google Search and Maps. You can create a business profile for free and add essential info, including your phone number, business address, website URL, and operating hours. These details are information customers usually look for when searching…
Twitter’s new feature will allow its users to untag themselves from unwanted mentions or conversations, aptly called Unmentioning. Unmentioning will enable Twitter users to remove themselves from any conversations they don’t want to be associated with. But this is not to be confused with muting a conversation. Unmentioning will not just mute but allow users…
Google has started leaning into local search as most users continue to search keywords with the location added. In fact, according to research, 97% of users visit Google to find a local business. And to top that up, 28% of all these local searches end on a purchase. With these numbers in mind, small businesses…
Google will release six new features for Performance Max campaigns, including Google Ads’ optimization score, a favorite feature among advertisers. This new update will make it easier and quicker for advertisers to improve their Performance Max campaign before it goes live. Here are the six new features: Optimization Score Seasonality Adjustments Data Exclusions Advanced Location…
Did you know that 78% of location-based mobile searches are likely to result in an offline purchase? Local search has been on the rise in recent years. In fact, it was reported by ChatMeter, that “near me” or “close by” mobile queries have grown over 200% in recent years, leading marketers to invest in local…
According to research, marketers set aside 51% of their budget for mobile ads and marketing. Statista reported that as of July 2022, the number of smartphone users worldwide is 6.648 billion, which makes 83.72% of the entire global population. The United States also has the largest number of mobile users, with over 294.15 million. It…
Mobile marketing has been steadily growing as mobile users have increased. According to an article by SEMRush.com, 58% of Americans search online using their smartphones at least once a month. With mobile traffic continually increasing, businesses in the United States are starting to lean toward mobile marketing to bring more conversions to their website. In…
The popular WordPress SEO plugin, Yoast SEO, now offers IndexNow. For those who don’t have an idea what IndexNow is, it is a Microsoft and Yandex initiative protocol that allows site owners to submit content to search engines. This new feature will be available in the premium version of Yoast SEO as part of its…
Did you know that visuals like infographics can increase readership by 80%? Using infographics as part of your visual marketing can bring more users to your website, social media pages, and blog. It can also help with the bounce rate of your web pages and retain their attention to stay on your website. That is…
