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Google has started leaning into local search as most users continue to search keywords with the location added. In fact, according to research, 97% of users visit Google to find a local business. And to top that up, 28% of all these local searches end on a purchase. With these numbers in mind, small businesses…
Google will release six new features for Performance Max campaigns, including Google Ads’ optimization score, a favorite feature among advertisers. This new update will make it easier and quicker for advertisers to improve their Performance Max campaign before it goes live. Here are the six new features: 1 – Optimization Score The Optimization score will…
Did you know that 78% of location-based mobile searches are likely to result in an offline purchase? Local search has been on the rise in recent years. In fact, it was reported by ChatMeter, that “near me” or “close by” mobile queries have grown over 200% in recent years, leading marketers to invest in local…
According to research, marketers set aside 51% of their budget for mobile ads and marketing. Statista reported that as of July 2022, the number of smartphone users worldwide is 6.648 billion, which makes 83.72% of the entire global population. The United States also has the largest number of mobile users, with over 294.15 million. It…
Mobile marketing has been steadily growing as mobile users have increased. According to an article by SEMRush.com, 58% of Americans search online using their smartphones at least once a month. With mobile traffic continually increasing, businesses in the United States are starting to lean toward mobile marketing to bring more conversions to their website. In…
The popular WordPress SEO plugin, Yoast SEO, now offers IndexNow. For those who don’t have an idea what IndexNow is, it is a Microsoft and Yandex initiative protocol that allows site owners to submit content to search engines. This new feature will be available in the premium version of Yoast SEO as part of its…
Did you know that visuals like infographics can increase readership by 80%? Using infographics as part of your visual marketing can bring more users to your website, social media pages, and blog. It can also help with the bounce rate of your web pages and retain their attention to stay on your website. That is…
YouTube adds a new update to fight creator impersonation, and this is by disabling the option to hide subscriber counts. This means that YouTube has now stopped allowing content creators to conceal the number of subscribers their channels have. Hiding the number of subscribers in channels has become one of the ways spammers succeed at…
Many startups and small businesses in this digital age rely on getting new customers through online marketing. These businesses build their website and market them through different social media channels to introduce their brand to their target market. However, the challenge here is for them to know how to attract the attention of online customers…
Shopify has released its latest update with its Summer ’22 Edition. This new update will add more than 100 new features, including NFTs, Twitter shopping, and tap-to-pay on iPhone. The update aims to create a C2C environment for users and their customers. C2C stands for Connect-to-Consumer, aiming to help sellers find their customers and scale…
