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Online marketing has changed the retail industry since the pandemic hit in 2020. Many businesses started to become aware of the potential of growing their sales by bringing their business online and making use of various digital channels. In fact, it is reported that there were over 2.14 billion global digital buyers last year! If…
Google announces that the coveted Trusted Store Badge is now available on free product listings. The badge has been around for almost a decade, but this is the first time that free product listings will be able to gain the badge. According to Google, 67% of online consumers rely on Google ratings such as the…
Did you know that roughly 97% of people who search online are looking for local businesses? This is why Google started prioritizing local search results to deliver the information online users are looking for when using their website. Marketers then need to start spending more time and effort to improve their digital marketing strategy for…
Linkedin announces that newsletters are now available for business pages. LinkedIn Newsletters can come into serialized long-form content to which your followers can subscribe. Marketing experts have used newsletters in email marketing for years, but LinkedIn introduces them on social media to modernize them. According to the company, the rollout of the Newsletter update on…
Did you know that 78% of consumers use the internet to find information about local businesses more than once a week? Furthermore, 28% of all local searches end in a purchase. These statistics have encouraged businesses to start focusing their online marketing strategy to reach their local audiences, bringing many revenue opportunities for small businesses….
Google revealed that they removed seven million fake business profiles in 2021 to make the information in Google Maps more reliable. Additionally, Google stated that they also prevented tens of millions of fake business profiles from being created on the platform. They also disabled over a million fake user accounts. Over the years, Google has…
Hubspot reported that in 2021, 82% of marketers are investing in content marketing. Furthermore, 60% of these marketers said they generate demands and leads from content marketing. But how can one create content that brings conversion or traffic to your website? Here are tips on how to write content that brings conversion to your website…
Google launches a new product review algorithm in search results. According to the reports, this new update will build on last year’s product review updates. This is the third product review update added to the search result algorithm since the previous year. The first product review update was launched in April 2021. It was designed…
In 2022, Google Ads remained as one of the best and most effective advertising channels to help supplement the growth of businesses online. In fact, according to WebFX.com, 80% of businesses worldwide use Google Ads as their PPC Marketing. As consumer behavior changes, so should your Google Ads marketing strategy. Keep in mind that what…
You can use local campaigns in Google Ads to bring in more foot traffic or online conversion for your local store. As a marketing agency in Pasadena, we help our local businesses know the importance of this campaign type. We also show them how they can use it to boost their sales and grow their…
