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Did you know that VIDEO CONTENT is the number one form of media used in content strategy? According to research done by HubSpot in 2019, video has overtaken infographics and blogs as the best type of media, proving how powerful it can be when interacting and engaging with online users on marketing channels like YouTube…
Last week, we featured an article on “How to Start Your Google My Business Listing” and explained the importance of having one in your current digital marketing strategy. However, having a listing on Google My Business or GMB is not enough to improve your sales and website traffic. You also need to learn how to…
YouTube is bringing new updates to their search results primarily by visually presenting the videos on their SERPs. According to the YouTube Blog, they are going to make searches more visual for their users. Introduction of Video Chapters YouTube will make its search page more visual to give users a better idea of a video’s…
Here’s a comprehensive guide to Google My Business. For the past several years, Google has seen a 500% increase in “near me” mobile searches with variant keywords including “can I buy” and “to buy.” This has led Google to prioritize showing local businesses to online users who search local queries on Google. With this, Google…
No one was ready when the pandemic hit globally, and lockdowns were suddenly implemented. This changed our world overnight. People were forced to stay at home, and company operations were either limited or halted. With all these changes, Google has listed down all the changes in online shopping behaviors. And this is what we will…
The current global pandemic has urged many customers to rely on the internet to get products and services. They shop based not just on the price but also on the geographical proximity. In fact, according to MediaPost.com, more than 50% of online search users look for products and services with “near me” queries that lead…
In Google Search Central’s latest documentation update, Google added a new recommended author.URL property that website developers should use for their news, blog, and article page. This is a part of your Article structured data (schema) that can enhance the appearance of your website in Google Search results. According to Google, this new URL property…
Humans are visual creatures. We love to consume images and videos since they are more engaging compared to other types of content. And if you’re planning to incorporate visual content into your online marketing strategy, start by getting to know the current visual marketing content trends online. Here are five visual marketing content trends in…
Facebook video marketing creates an outlet to deliver useful content that gets potential leads and customers to your business. However, it isn’t easy to keep users engaged by just posting videos about your brand or business. You need to make creative video content with the correct elements to make sure that it brings potential customers…
PPC marketing is crucial in increasing your brand visibility online, especially for starting businesses. However, unlike SEO, PPC marketing requires spending some money to advertise your brand on search engine results or affiliate websites. You also need to execute the best PPC marketing practices to make your campaign effective. Being the best digital marketing company…
