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In a report by Emarsys in 2018, 81% of small-to-mid businesses (SMBs) still rely on email as their primary customer acquisition channel. And not only that, 80% of these businesses use email marketing to retain their customers. Now, you may wonder how one can be successful with an email marketing campaign. Well, you stumbled upon…
I’m sure you’ve heard many times how Google My Business listing is a great tool you can use. However, to fully see its potential, you need to properly know how to optimize your listing. And that’s what we’re going to discuss in today’s article. Here are ways on how you can optimize your Google My…
Link building is still an important part of Search Engine Optimization. But it has evolved over the years before it’s all about the number of links. The more links the website has, the better it can help with your ranking. However, Google has updated its algorithm. Now, the quality of links matters the most. If…
In the previous article, we discussed the importance of link building in Search Engine Optimization. It is also important as part of content marketing. It is because you need to build links by creating good quality content on your blog. Today, this article is going to discuss how one can properly get backlinks for your…
Social media marketing is an important pillar of digital marketing. It revolves around creating and optimizing social media pages that showcase your brand, products, and services. This provides a new channel to reach new audiences and existing customers and let them know everything new about your business. Here are five reasons why your online business…
Online marketing is a fast and steady-growing industry. With the pandemic hitting millions of businesses worldwide, more entrepreneurs have seen the power of online marketing and how it can help stabilize your business during hard times. But suppose you still doubt the potential of online marketing. In that case, this article will help you further…
Yelp is, no doubt, one of the most popular business listing websites there is. In fact, 44% of online consumers go to Yelp to search for local businesses in their area. This statistic alone can show us how important it is for local businesses to have their Yelp page to reach online customers within their…
Google My Business is the most effective tool you can use to tell Google about your business information and physical address. This helps a lot in moving your local SEO campaign and increasing your local ranking on Google search results. But to fully utilize Google My Business and all its features, you must verify your…
Did you know that 64% of local customers use Google to find local businesses near their area? This alone shows the importance of building your website’s local SEO. Google, as well, has seen the importance of local search results that they are prioritizing local businesses to show on search results when an online user is…
If you own a business and just created a website, you have probably heard the term Search Engine Optimization. More popularly known as SEO. This is the process of working to increase a website’s online visibility by ranking it up on Google’s search results. Suppose you are still not sure whether SEO should be a…
