Social Media and public relations are colliding and both can be successfully implemented for networking if used effectively. There are three major points that to follow in order to use social media marketing sites to your advantage. One of the first key steps is to be platform agnostic. Platform agnostic means being able to work…
Search giant Google continually reminds the search engine world that success is a constant state of evolution in algorithms, interfaces, and now page rank. Search engine optimization leaders understand PageRank’s importance, but Google News has announced that it doesn’t use PageRank as part of its ranking algorithm. Quite understandably, top ranking stories are based on…
(Image courtesy of Search Engine Land) Search engine giant Google is in the search engine optimization news again. Marissa Meyer, vice president of search product and user experience, has announced that Google is going to try its hand at a new interface. The new interface will introduce a permanent sidebar on the left side…
As the holiday season approaches and the year is coming to an end, we all want to kick back and relax. Then again, “The early bird gets the worm”. If your company provides feedback and makes changes right now, you can have the upper hand in search engine optimization (SEO) and Pay Per Click (PPC)…
Yesterday we reported that a vast majority of Fortune 100 companies aren’t utilizing social media marketing properly, thus missing out on the positive perks it can bring to a business. Their pitfall was due to half-hearted social media marketing efforts. Yes, social media marketing is great for branding but companies need to keep in mind…
Many understand the concept of keyword research, but there’s an important step that is often skipped or missed. Many small businesses knows keywords are crucial to search engine optimization (SEO) efforts and follow the basics for keyword research. First, they check to see which keywords bring the most traffic and optimize accordingly. If they’re smart,…
Promoted Videos originally enabled advertisers to promote their videos in YouTube search results before finding its way to the “related videos” section on YouTube and the AdSense network. The methodology behind Promoted Videos is all about search engine optimization (SEO). For example, AdSense matches up the contextual relevancy of a page to determine what ads…
It has become increasingly vital in search engine optimization (SEO) to include video, audio, pictures, maps, charts to engage and encourage visitors to interact with your website. What you should know is these “engagement objects” can affect your page rank, particularly with the advent of universal search. Their search algorithm used to analyze 120 variables…
One of the most difficult tasks e-commerce business owners face is knowing which advertising medium works and which do not. Oftentimes, hard-earned advertising money is placed on all possible Internet advertising channels just to cover all bases. Cybertegic’s new Voice Intelligence Service puts an end to this never-ending guessing game. The VIS is a powerful…
Just read this very interesting semi-tribute to Billy Mays’ memorable As Seen On TV ads written by Search Engine Watch’s Herndon Hasty. Hays took Mays’ marketing pitch and made it applicable to search engine optimization marketing. Hasty maintains that as mock-worthy as Mays’ pitches were, there’s plenty that can be used to develop a successful…
