Google confirmed last Friday on the whereabouts of the single data center where Matt Cutts said Caffeine would go live first this holiday season before a full roll out sometime in January of next year. The data center where Google caffeine’s update is now “live 50% of the time” is 209.85.225.103. Major changes to the…
Google has started a new hierarchy in the search results display by adding additional text next to the URL called Breadcrumbs. Breadcrumbs is very useful for the user and search engine optimization (SEO) by interlinking and thus allowing easier navigation. However, there are some essential things you should know about Breadcrumbs, such as the different…
Not only is Google trying to provide the best service as a search engine, the Google team is going a step further to provide as much information as possible with their new blended search ad format. Their new search ad format consists of providing richer types of information within the ads with videos, images, and…
Social Media and public relations are colliding and both can be successfully implemented for networking if used effectively. There are three major points that to follow in order to use social media marketing sites to your advantage. One of the first key steps is to be platform agnostic. Platform agnostic means being able to work…
Search giant Google continually reminds the search engine world that success is a constant state of evolution in algorithms, interfaces, and now page rank. Search engine optimization leaders understand PageRank’s importance, but Google News has announced that it doesn’t use PageRank as part of its ranking algorithm. Quite understandably, top ranking stories are based on…
(Image courtesy of Search Engine Land) Search engine giant Google is in the search engine optimization news again. Marissa Meyer, vice president of search product and user experience, has announced that Google is going to try its hand at a new interface. The new interface will introduce a permanent sidebar on the left side…
As the holiday season approaches and the year is coming to an end, we all want to kick back and relax. Then again, “The early bird gets the worm”. If your company provides feedback and makes changes right now, you can have the upper hand in search engine optimization (SEO) and Pay Per Click (PPC)…
Yesterday we reported that a vast majority of Fortune 100 companies aren’t utilizing social media marketing properly, thus missing out on the positive perks it can bring to a business. Their pitfall was due to half-hearted social media marketing efforts. Yes, social media marketing is great for branding but companies need to keep in mind…
Many understand the concept of keyword research, but there’s an important step that is often skipped or missed. Many small businesses knows keywords are crucial to search engine optimization (SEO) efforts and follow the basics for keyword research. First, they check to see which keywords bring the most traffic and optimize accordingly. If they’re smart,…
Promoted Videos originally enabled advertisers to promote their videos in YouTube search results before finding its way to the “related videos” section on YouTube and the AdSense network. The methodology behind Promoted Videos is all about search engine optimization (SEO). For example, AdSense matches up the contextual relevancy of a page to determine what ads…
