Before, it was all just about a virtual dancing baby in your email, trying to entertain you in some strange and somehow creepy, however new it was during the time. Now, memes –particularly Internet memes– are no longer considered as a simple culture-spreading phenomenon, but rather a way of life and a state of mind….
There’s no question hiring professionals to improve your online presence can oftentimes bring results. On the other hand, it can also generate massive expenses due to their high talent fees. Not to mention, numerous deliberations and discussions, that they unconsciously make everything quite confusing and complicated when all you want is to plan and launch…
Let’s face it. Email as a marketing tool is on the brink of extinction. Perhaps, the last time you’ve heard something big about Email is way back in 1999 when the Y2K issue scared the living bejeezus out of us. Before, Email was the hub for all things viral. More so, it was where we…
Despite the recent changes and updates in Facebook’s algorithm – particularly the gradual halt of the social network giant’s Organic Reach this first quarter – social media this 2015 as we know it is becoming pretty much stable and accessible for Internet marketing use. Maybe it just goes to show that big brands and start-up…
The use of celebrities in promoting a certain product or services is no longer new to the public eye. In fact, studies suggest that consumers are more likely to be compelled to avail virtually anything and everything these personalities endorse not only offline but also through their social accounts (Facebook fan page, Instagram, Twitter, etc.)….
By the time Mark Zuckerberg developed Facebook, it was purely intended as an online rating site to “judge” fellow Harvard students by posting two pictures and rate them based on their attractiveness. Next thing we knew, Facebook became what is known to be today: A social media phenomenon that became a part of everyone’s daily…
Before, there was radio. Next, there came the boon of television. Today, social media is the showrunner, in terms of market campaign. In fact, many companies and business owners resort to showcase their brand by channeling it via the information superhighway, particularly through social networking sites such as Facebook, Twitter, YouTube, and the likes. With…
Great, engaging content is the soul of any social media strategy. Think about it. A flashy, edgy design on a Facebook page defeats its own purpose if its content is dull and boring. Same goes for Twitter. And don’t neglect the benefits of having engaging social media content. When fans ‘like‘ or ‘follow‘ you, it’s announced to their…
We have all heard the hype about social media and its role in a successful ecommerce venture. While this is all good and true, ecommerce merchants should always be wary of how to properly handle social media. Otherwise, it becomes more of a bane than a boon to your business. Ecommerce marketing expert, Practical Ecommerce…
What is social proof? Linda Bustos of Get Elastic defines it as the “communication that your business or products are liked by real people”—not some scripted marketing spiel you orchestrated as a businessman. In this day and age where doing business online is increasingly becoming more about social media marketing, it is vital to let…
