By the time Mark Zuckerberg developed Facebook, it was purely intended as an online rating site to “judge” fellow Harvard students by posting two pictures and rate them based on their attractiveness. Next thing we knew, Facebook became what is known to be today: A social media phenomenon that became a part of everyone’s daily…
Before, there was radio. Next, there came the boon of television. Today, social media is the showrunner, in terms of market campaign. In fact, many companies and business owners resort to showcase their brand by channeling it via the information superhighway, particularly through social networking sites such as Facebook, Twitter, YouTube, and the likes. With…
Great, engaging content is the soul of any social media strategy. Think about it. A flashy, edgy design on a Facebook page defeats its own purpose if its content is dull and boring. Same goes for Twitter. And don’t neglect the benefits of having engaging social media content. When fans ‘like‘ or ‘follow‘ you, it’s announced to their…
We have all heard the hype about social media and its role in a successful ecommerce venture. While this is all good and true, ecommerce merchants should always be wary of how to properly handle social media. Otherwise, it becomes more of a bane than a boon to your business. Ecommerce marketing expert, Practical Ecommerce…
What is social proof? Linda Bustos of Get Elastic defines it as the “communication that your business or products are liked by real people”—not some scripted marketing spiel you orchestrated as a businessman. In this day and age where doing business online is increasingly becoming more about social media marketing, it is vital to let…
With the right set of tools and services, internet marketers can make SEO and social media marketing easier. These tools are important because they can help save time and increase one’s search engine ranking. Below is a list of the most useful tools B2B marketers can include in their SEO and social media marketing strategies….
Although Twitter may be seen as a bunch of noise and useless tweets, Twitter can be utilized to be a powerful business tool. More than 32 million registered users, ranging from celebrities, government officials, and companies like Dell and Zappos, have seen Twitter’s true potential as a successful social media marketing tool. In fact, most…
Although Corporate Social Responsibility (CSR) has been around, ‘going green’ has become quite the sensation with the world today. Two big corporations to look at when dealing with CSR Social Media are Timberland and Intel. Recently, both companies attended a webinar and were more than kind enough to share on how they are integrating social…
Retweeting, or “RT,” is one of the most commonly used commands in Twitter. Basically, to retweet is to share someone else’s post with one’s own Twitter community or network. Having a post retweeted is recognized as a huge complement as it increases your reputation, and boosts search engine optimization (SEO). For social media marketing experts…
Given that social media has become something that individuals and even businesses feel the need to have, various Internet marketing service companies have pitched their stakes and laid claim to use this venue to give their clients a boost. Of course, among social media sites, Facebook has been the reigning king. Kids, adults, start-up businesses…
