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5 Easy Tips to Improve Your Mobile Marketing

Roughly two billion people use smartphones in their everyday lives, whether it’s sending SMS, browsing the internet or checking emails. No wonder it eventually became a prime marketing channel for most businesses and advertisers. That’s why for today, we’re going to discuss five tips on how to improve your mobile marketing. Use a responsive design….

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How to Increase Sales on Social Media Channels

For the past few years, marketers and business people rely on social media channels when it comes to brand recognition. Aside from that, these networks contribute to the organic traffic of e-commerce websites which results in increased sales. Want to know how? Follow these simple steps. Create connections. Social media networks are all about making…

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Why WeChat is Becoming One of the Fastest-Growing Marketing Channels

WeChat is known as a mobile chat application introduced by a Chinese company named Tencent. However, unknown to many, this mobile app is becoming one of the fastest growing marketing channels there is especially in China. In fact, it has become Facebook’s biggest competitor when it comes to business marketing. Don’t you find WeChat more…

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Facebook Ads 101: Starting Facebook Adverts

In our previous article last week, we have discussed and introduced Facebook Adverts and how they can contribute to your online marketing efforts. As mentioned, Facebook Adverts are sponsored ads and banners that are displayed on your Newsfeed or Facebook page. Through brand awareness, the ads help drive sales to your physical or online store….

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Facebook Adverts and How They Can Help Your Business

Billions of people use Facebook, with more than 900 million visits every day. Mark Zuckerberg saw this as a business opportunity, so he launched an advertising venue called,  Facebook Advert. Facebook Advert is “sponsored” newsfeeds and banners that show on your Facebook Newsfeed or Facebook Page. It lets you choose the type of people you…

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The Value of Memes in Online Marketing In General

Before, it was all just about a virtual dancing baby in your email, trying to entertain you in some strange and somehow creepy, however new it was during the time. Now, memes –particularly Internet memes– are no longer considered as a simple culture-spreading phenomenon, but rather a way of life and a state of mind….

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Utilizing Crowdsourcing to Boost Your Online Business

There’s no question hiring professionals to improve your online presence can oftentimes bring results. On the other hand, it can also generate massive expenses due to their high talent fees. Not to mention, numerous deliberations and discussions, that they unconsciously make everything quite confusing and complicated when all you want is to plan and launch…

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TinyLetter Puts the Word “New” in NEWSLETTER

Let’s face it. Email as a marketing tool is on the brink of extinction. Perhaps, the last time you’ve heard something big about Email is way back in 1999 when the Y2K issue scared the living bejeezus out of us. Before, Email was the hub for all things viral. More so, it was where we…

Keeping Up with your Social Media Strategies this 2015

Despite the recent changes and updates in Facebook’s algorithm – particularly the gradual halt of the social network giant’s Organic Reach this first quarter – social media this 2015 as we know it is becoming pretty much stable and accessible for Internet marketing use. Maybe it just goes to show that big brands and start-up…

Celebrities In Internet Marketing: The Good and The Bad of Celebrity Online Endorsements

The use of celebrities in promoting a certain product or services is no longer new to the public eye. In fact, studies suggest that consumers are more likely to be compelled to avail virtually anything and everything these personalities endorse not only offline but also through their social accounts (Facebook fan page, Instagram, Twitter, etc.)….