What are Facebook Edges? According to Get Elastic’s Linda Bustos, Edges are anything you share on Facebook–photos, status updates and even “Likes.” Facebook uses an algorithm called EdgeRank which “determines which pieces of content a user should see in his/her default News Feed.” There is more to social media marketing than just creating a Facebook…
Link building for both e-commerce and search engine optimization is a very important process. Creating links that lead to your e-commerce store will not only bring you more customers but it will also affect your website’s PageRank, especially if the links come from other websites. Gaining inbound links is so important that several internet marketing…
Once again, the world’s leading social networking site makes itself an indispensable social media marketing tool. Facebook is now working on getting more exposure for brands who are using it as part of their Internet marketing campaigns. According to a BizReport article by Helen Leggatt, the Palo Alto, California-based company “is in the midst of…
For those who need reassurance that your social media efforts are not done in vain, this post is for you. Some businesses believe that social media may be a fad that will eventually die down, and companies will write it off as a sunk cost and move on to better things. Sorry folks, but social…
In yet another resounding proof of its social media marketing dominance, Palo, Alto, California-based Facebook claims 31.2% of the display ad market, according to an article by Zak Stambor for the Internet Retailer. According to the news report, of the more than 1.11 trillion online display ads viewed by U.S. Internet users in the first…
There is more to social media than just creating a Facebook or a Twitter account. Social media marketing is more strategic than it actually seems to be and analytics company, NetBase, understands that. That is why it is helping brands “decipher what social conversations mean.” In an article for the BizReport written by Kristina Knight,…
Social media marketing may be all the hype today but US moms still prefer to do some things the slightly older school way. A survey by Lucid Marketing recently revealed that while social networking sites, particularly Facebook, are popular among mothers, e-mail continues to play a dominant role when it comes to learning and sharing…
Facebook, the world’s number one social networking and now social media marketing site, has added another feature that will make it easier for users to share preferences. The California-based company has created and launched the Send button–a “social plug-in, a single line of code a retailer can add to its e-commerce site to link to…
Social media marketing is all the hype in today’s competitive world of e-commerce that is why Facebook and Twitter have become an essential and indispensable aspect of any online marketing campaign. However, do you really know your brand’s social standing? Is your social media marketing campaign really working for you? A new index by a…
Wal-Mart, a leading American retailer, ups the ante for its social media marketing efforts. And it’s not just launching a new project or upgrading its campaigns. The company is buying another company to support its more sophisticated social media and mobile e-commerce plans. According to a report by Allison Enright for the Internet Retailer, the…
