Still debating whether social media is worth trying? Can it really help a small business in an effective way? If you’re a skeptic, here are some hard numbers that might convince you otherwise. A 2011 Social Media Marketing Industry Report has released some good data for small businesses. In fact, small businesses are benefiting the…
MerchantCircle conducted a recent survey, which included 8,500 small businesses in the U.S and found that over two-thirds of them were using social media to market their company. The other third said that insufficient resources and a lack of time were their primary online marketing struggles. As social media continues to gain popularity, Social Media…
When it comes to reaching the final decision to purchase an item, what role do search and social media marketing play? This is not an easy question to answer but in an article for Search Engine Watch, Nathan Linnell offers some perspective on how a synergy of the two can influence a customer’s decision to…
Social media marketing is here to stay. And it’s proving to be a major player in the constantly changing world of e-commerce. In the past, social media channels supplement Internet marketing efforts. In time, social media marketing has become a vital and indispensible marketing effort for any serious e-commerce merchant. Now, the world’s most successful…
If you’ve recently logged in to your company Facebook page, you’ve probably noticed a message up top to preview the up-and-coming, revamped design of Facebook pages. Facebook has already started rolling out the new design, and pretty soon the option to preview it will become the mandate to have it. Instead of dreading the changes…
New customers are great, returning customers can be even better—there’s no other way to state this age-old adage without losing it meaning. Now we’ll apply this age-old adage to leverage your social media marketing efforts of the 21st century to keep customers coming back. Incentive. It’s not enough to simply ask your customers to be…
In the same vein that led you to leverage social media marketing on Facebook and Twitter, more than likely, so have your competitors. The beauty of social media is that not only is the content that your competitors publish public, but you’re privy to their fan base’ reaction – whether your competitor’s recent promotion received…
As e-commerce merchants enjoy an increase in sales during the period from Black Friday through the holiday season, have you ever wondered how much of this is influenced by social media? Paul Chaney, in an article for Practical Ecommerce, shares his insights on how social media is helping to shape the world of e-commerce, particularly…
Facebook is quite possibly the most prevalent and seamless form of online communication and social connectivity. Indeed, Facebook, Twitter, and other social media networks are great for communicating with friends, and also perfect for businesses that need to get their message across to a larger audience. A little over a month ago Skype announces a…
What comes to mind when you think of the term “social gaming”? Sure, social gaming is huge on Facebook and other social networks, but just because something is an application on Facebook doesn’t make it a social game. Also, some social games don’t necessarily support social interaction. So what makes a social game a social…
