There is more to social media than just creating a Facebook or a Twitter account. Social media marketing is more strategic than it actually seems to be and analytics company, NetBase, understands that. That is why it is helping brands “decipher what social conversations mean.” In an article for the BizReport written by Kristina Knight,…
Social media marketing may be all the hype today but US moms still prefer to do some things the slightly older school way. A survey by Lucid Marketing recently revealed that while social networking sites, particularly Facebook, are popular among mothers, e-mail continues to play a dominant role when it comes to learning and sharing…
Facebook, the world’s number one social networking and now social media marketing site, has added another feature that will make it easier for users to share preferences. The California-based company has created and launched the Send button–a “social plug-in, a single line of code a retailer can add to its e-commerce site to link to…
Social media marketing is all the hype in today’s competitive world of e-commerce that is why Facebook and Twitter have become an essential and indispensable aspect of any online marketing campaign. However, do you really know your brand’s social standing? Is your social media marketing campaign really working for you? A new index by a…
Wal-Mart, a leading American retailer, ups the ante for its social media marketing efforts. And it’s not just launching a new project or upgrading its campaigns. The company is buying another company to support its more sophisticated social media and mobile e-commerce plans. According to a report by Allison Enright for the Internet Retailer, the…
Still debating whether social media is worth trying? Can it really help a small business in an effective way? If you’re a skeptic, here are some hard numbers that might convince you otherwise. A 2011 Social Media Marketing Industry Report has released some good data for small businesses. In fact, small businesses are benefiting the…
MerchantCircle conducted a recent survey, which included 8,500 small businesses in the U.S and found that over two-thirds of them were using social media to market their company. The other third said that insufficient resources and a lack of time were their primary online marketing struggles. As social media continues to gain popularity, Social Media…
When it comes to reaching the final decision to purchase an item, what role do search and social media marketing play? This is not an easy question to answer but in an article for Search Engine Watch, Nathan Linnell offers some perspective on how a synergy of the two can influence a customer’s decision to…
Social media marketing is here to stay. And it’s proving to be a major player in the constantly changing world of e-commerce. In the past, social media channels supplement Internet marketing efforts. In time, social media marketing has become a vital and indispensible marketing effort for any serious e-commerce merchant. Now, the world’s most successful…
If you’ve recently logged in to your company Facebook page, you’ve probably noticed a message up top to preview the up-and-coming, revamped design of Facebook pages. Facebook has already started rolling out the new design, and pretty soon the option to preview it will become the mandate to have it. Instead of dreading the changes…
