These days, it is not uncommon to see a company–big or small–hooked up to Twitter. This is the power of social media today. Even the most established companies jump in on these social media marketing tools because it has been proven that utilizing social media can indeed affect business growth. Like we always say, it…
Measuring the success of any ecommerce website is relatively easy. While online sales are the primary means of determining whether the ecommerce site is a hit or miss, Rebecca Corliss of HubSpot identifies three ways to rightfully measure the success of ecommerce sites in terms of the people who visit your website. 1. Revenue is…
With the anonymity that social media networking offers, it is easy to lose track of proper communication etiquette. If you are an e-commerce merchant utilizing social media networks as a marketing tool, good for you! Social media marketing is definitely the next big thing in e-commerce. However, it should be used wisely and properly for…
Email marketing is an aspect of online advertising that does not receive as much attention (and probably efforts) as search engine optimization or social media marketing. The truth is, email marketing is an internet marketing strategy that builds customer relationship and generates repeat sales because it builds brand recognition and customer loyalty. Small to mid-sized…
Facebook is continuously being adopted by businesses nationwide and is showing no signs of slowing down. If you ask Internet Retailer’s 2011 Top 500 companies, you will find that 86% (or 432 companies to be more precise) of them have taken a liking to the world’s largest social networking site. This figure is a 16%…
Social media marketing is all the hype right now and it makes many entrepreneurs wonder if it is time to finally jump on the bandwagon. After all, social media marketing seems so simple and so accessible. However, there is more to social media than just creating a Facebook or Twitter account. Starting a social media…
Did you know that aside from being known and reliable social media marketing tools, Twitter and Facebook are also helpful tools for improving the performance of e-commerce sites on search engines? Get Elastic’s Linda Bustos explains how an effective social media marketing campaign on Twitter and Facebook can impact your e-commerce site’ search engine rankings….
Previously, we shared link building tips that you can implement in your eCommerce store. Time and again, it has been established how important link building is as a strategy in search engine optimization. For eCommerce merchants, getting their online stores to the top pages of search engines will mean more sales and hopefully a loyal…
The world’s leading social networking site is teaming up with a top search engine–a move that will once again change the face of social media and Internet marketing. According to an Internet Retailer report by Zak Stambor, Microsoft Corp.’s Bing “has announced that it will tailor a consumer’s search results based on his Facebook friends,…
Another social media marketing spawn is starting to build up and big industry names are starting to jump in on the bandwagon. Welcome to the world of social gaming. According to a BizReport article by Helen Leggatt, social gaming is “one of the fastest-growing activities on social networks in the last year or so.” In…
