Social Media Marketing

Are you up-to-date with the latest changes on YouTube? If not, contact your social media agency now and make sure that you include YouTube’s changes in strategizing for your Internet marketing campaign for 2012. The changes, launched December of last year, were met with a lot of criticism but it does not change the fact…

Q: What do you need an Internet business consultant for? A: To help you face the future of Internet marketing. Image Source

How does one really benefit from social media? There are many ways to answer this question but perhaps the best way to do so is to look at how social media marketing has helped business owners. Everybody knows that social media tools like Facebook, Twitter and YouTube help entrepreneurs reach out to customers and establish…

Convincing your CEO to implement or continue a social media campaign isn’t an easy task. Just like any marketing initiative, you must be able to identify its benefits and illustrate how the investment will ultimately generate profit. What your boss is looking for is a high return on investment ratio, or ROI. You need to…

When we talk of social media, the first three things that come to mind are Facebook, Twitter and YouTube. However, there is one often overlooked social media tool that becomes untapped because of increasing focus on the three aforementioned social media marketing networks. We are talking about blogs. Blogs (or web logs, in its long…

These days, it is not uncommon to see a company–big or small–hooked up to Twitter. This is the power of social media today. Even the most established companies jump in on these social media marketing tools because it has been proven that utilizing social media can indeed affect business growth. Like we always say, it…

With the anonymity that social media networking offers, it is easy to lose track of proper communication etiquette. If you are an e-commerce merchant utilizing social media networks as a marketing tool, good for you! Social media marketing is definitely the next big thing in e-commerce. However, it should be used wisely and properly for…

Email marketing is an aspect of online advertising that does not receive as much attention (and probably efforts) as search engine optimization or social media marketing. The truth is, email marketing is an internet marketing strategy that builds customer relationship and generates repeat sales because it builds brand recognition and customer loyalty. Small to mid-sized…