It’s been nearly two months now since The Tonight Show was unabashedly taken from the hands of Conan O’Brien, and while he received a $45 million buyout package, it came with the caveat of him being banished from television until September. Granted, this is purely conjecture on my part as I’m not a part of…
While the scope of NCAA March Madness doesn’t quite reach that of the Super Bowl, it’s still nevertheless one of the largest sporting events of the year. If anything, you could argue that at the very least, March Madness is something more of an immersive experience, as fans are encouraged to fill out brackets and…
Say what you will about Microsoft, but judging from their most recent endeavor, it’s clear that the company knows how to use social media marketing to spread brand awareness. As you’ve probably heard, the game FarmVille has become something of a phenomenon, with over 82.7 million people playing the game through Facebook. As if it…
As if you needed another reminder about the ever increasing importance of mobile social media marketing, a study recently released by comScore, a digital measurement firm, indicates that more and more people are accessing social media platforms such as Facebook and Twitter through their cellular phones and other mobile devices. The study conducted by comScore…
As farfetched as it may sound, the band Grateful Dead proves to be a great case study for smart marketing and social business strategies. Although the band has been around since the 1960s, long before the Internet explosion and other social media tools like Twitter, Facebook, and mobile phones, they have been able to focus…
It’s probably evident to anyone who has used Google Buzz that it wasn’t quite ready for launch when the company rolled it out several weeks ago. In addition to the privacy concerns that had many people involved with social media marketing were voicing, there were also a number of usability issues regarding the importing of…
Twitter recently announced through their blog that, on average, upwards of 50 million tweets are sent daily. For the less mathematically inclined, this comes to over 600 tweets per second. If you’re involved with social media marketing, the initial response is probably something along the lines of how fantastic this growth is, as it potentially…
One of the biggest discussions about this year’s Super Bowl commercials was the absence of Pepsi. For 23 consecutive years, Pepsi has advertised during the Super Bowl. However, the company decided to invest resources into their social media marketing campaign, called “Pepsi Refresh Project.” Pepsi plans to grant $20 million to fund projects in six…
With the continued rise of various companies integrating social media into their marketing strategy, it wouldn’t be long before we saw award shows like the Oscars venturing in that direction. As the 82nd Annual Academy Awards approaches, the Academy is revamping and pursuing social media marketing strategies to attract younger viewers. The last few telecasts…
The news that Pepsi had decided to completely eschew Super Bowl ads in favor of social media marketing was pretty big, to say the least. In each of the past 23 years, the soda company had chosen to air commercials during the game, evolving to the point where the two had almost become synonymous with…
