Last year, email marketing practitioners took a dive and began to go social. But with the arrival of 2010, social media is set to reciprocate and make email marketing more powerful. Contrary to popular belief, social media marketing does not pose a threat to email marketing. In fact, when these two internet marketing services combine,…
Creating a Twitter account is easy, but attracting a following is the difficult part. Since its creation in 2006, Twitter has become one of the most popular social media marketing platforms on the web today. Knowing this, many companies have created accounts to take advantage of the resources Twitter offers, but a lot of them…
There is good news for all those Facebook fanatics who can’t get enough of the sites recently new “Like” button. The popular social media marketing website is taking their popular “thumbs up” feature beyond the walls of Facebook and into some of the most popular locations in cyberspace. It is no secret that that the…
Facebook has come a long way since its humble beginning in 2004. The popular social networking site has played a vital role in the evolution and rise of social media marketing. From profile updates to fan pages, Facebook is a gold mine for companies that want to build awareness, market their products and connect with…
During the AdAge Digital Conference held on April 13, Twitter COO Dick Costolo gave agency executives and microblogging enthusiasts a full list of details for Twitter’s new ad model. Since its creation in 2006, Twitter has played a vital role in the evolution of social media marketing. As the site continues to grow, so do…
It’s been nearly two months now since The Tonight Show was unabashedly taken from the hands of Conan O’Brien, and while he received a $45 million buyout package, it came with the caveat of him being banished from television until September. Granted, this is purely conjecture on my part as I’m not a part of…
While the scope of NCAA March Madness doesn’t quite reach that of the Super Bowl, it’s still nevertheless one of the largest sporting events of the year. If anything, you could argue that at the very least, March Madness is something more of an immersive experience, as fans are encouraged to fill out brackets and…
Say what you will about Microsoft, but judging from their most recent endeavor, it’s clear that the company knows how to use social media marketing to spread brand awareness. As you’ve probably heard, the game FarmVille has become something of a phenomenon, with over 82.7 million people playing the game through Facebook. As if it…
As if you needed another reminder about the ever increasing importance of mobile social media marketing, a study recently released by comScore, a digital measurement firm, indicates that more and more people are accessing social media platforms such as Facebook and Twitter through their cellular phones and other mobile devices. The study conducted by comScore…
As farfetched as it may sound, the band Grateful Dead proves to be a great case study for smart marketing and social business strategies. Although the band has been around since the 1960s, long before the Internet explosion and other social media tools like Twitter, Facebook, and mobile phones, they have been able to focus…
