It’s probably evident to anyone who has used Google Buzz that it wasn’t quite ready for launch when the company rolled it out several weeks ago. In addition to the privacy concerns that had many people involved with social media marketing were voicing, there were also a number of usability issues regarding the importing of…
Twitter recently announced through their blog that, on average, upwards of 50 million tweets are sent daily. For the less mathematically inclined, this comes to over 600 tweets per second. If you’re involved with social media marketing, the initial response is probably something along the lines of how fantastic this growth is, as it potentially…
One of the biggest discussions about this year’s Super Bowl commercials was the absence of Pepsi. For 23 consecutive years, Pepsi has advertised during the Super Bowl. However, the company decided to invest resources into their social media marketing campaign, called “Pepsi Refresh Project.” Pepsi plans to grant $20 million to fund projects in six…
With the continued rise of various companies integrating social media into their marketing strategy, it wouldn’t be long before we saw award shows like the Oscars venturing in that direction. As the 82nd Annual Academy Awards approaches, the Academy is revamping and pursuing social media marketing strategies to attract younger viewers. The last few telecasts…
The news that Pepsi had decided to completely eschew Super Bowl ads in favor of social media marketing was pretty big, to say the least. In each of the past 23 years, the soda company had chosen to air commercials during the game, evolving to the point where the two had almost become synonymous with…
Amybeth Hale was offered the opportunity to discuss with several of the most well-known players in social media. Of all the attributes they’ve mentioned, there are four key concepts that have helped them become successful in social media: developing relationships, become a digital trendsetter, take risks, and give back. · Develop Authentic Relationshipso As we’ve…
Although we may know Google for their search engine and successful efforts in areas like mobile devices and applications, one area that may have been overlooked are their attempts at social media. Google actually has its own social network called Orkut. It was associated with Google Friend Connect, which helped develop OpenSocial and Google Profiles….
A few days ago, Tory Johnson, Founder/CEO of Women for Hire, and George Stephanopoulos discussed Yelp’s Business Owner Tools on Good Morning America. Johnson says that aside from recommendations from family and friends, consumers rely heavily on user-generated reviews. She further explains that Yelp is a free social media marketing (SMM) tool for business owners…
There’s a bit of a widespread problem plaguing a fair amount of companies. Too often, they dedicate an inordinate amount of time, resources, and personnel to developing a presence on social media sites such as Facebook and Twitter without having a plan for what they’re doing, or why they’re on them in the first place….
One of the more notable tools in regards to social media marketing (SMM) is the well known social network, Facebook. What started off as an unassuming website to connect with friends, Facebook is now used by major national companies such as Carl’s Jr. and Del Taco, whose Fan page grows every minute. One of the…
