Amybeth Hale was offered the opportunity to discuss with several of the most well-known players in social media. Of all the attributes they’ve mentioned, there are four key concepts that have helped them become successful in social media: developing relationships, become a digital trendsetter, take risks, and give back. · Develop Authentic Relationshipso As we’ve…
Although we may know Google for their search engine and successful efforts in areas like mobile devices and applications, one area that may have been overlooked are their attempts at social media. Google actually has its own social network called Orkut. It was associated with Google Friend Connect, which helped develop OpenSocial and Google Profiles….
A few days ago, Tory Johnson, Founder/CEO of Women for Hire, and George Stephanopoulos discussed Yelp’s Business Owner Tools on Good Morning America. Johnson says that aside from recommendations from family and friends, consumers rely heavily on user-generated reviews. She further explains that Yelp is a free social media marketing (SMM) tool for business owners…
There’s a bit of a widespread problem plaguing a fair amount of companies. Too often, they dedicate an inordinate amount of time, resources, and personnel to developing a presence on social media sites such as Facebook and Twitter without having a plan for what they’re doing, or why they’re on them in the first place….
One of the more notable tools in regards to social media marketing (SMM) is the well known social network, Facebook. What started off as an unassuming website to connect with friends, Facebook is now used by major national companies such as Carl’s Jr. and Del Taco, whose Fan page grows every minute. One of the…
With the success of the recent blockbuster Star Trek, Atari has been creating commotion using various social media marketing (SMM) techniques for its upcoming game “Star Trek Online.” Marketing companies, such as DKC Connect, have joined in the efforts to campaign for its February release. One of their social media strategies is their use of…
One of the more notable stories of social media success is Mixed-Martial Arts (MMA). Dana White, president of the Ultimate Fighting Champion (UFC), uses social media marketing (SMM) tools, such as Twitter, to continue the growth and loyalty of fans of UFC. Dana’s use of Twitter allows followers to be updated and feel closer to…
The idea that businesses can use social media marketing platforms like Twitter to promote their brand and their products isn’t exactly a new one. Companies like Ford, JetBlue, Marvel, and even sports teams like the San Diego Chargers and the Dallas Mavericks have used it to engage consumers and fans of their product. Individual celebrities,…
It doesn’t come as a surprise to hear that marketing and Twitter go hand in hand in as a strategy for social media marketing (SMM). Twitter has become the medium for reaching the critical mass. There are four major types of marketing styles: the Conversationalist, Conversationalist Marketer, the Salesman, and the Broadcaster. Each type shows…
Two years is a lifetime in social media marketing. Tweets are constantly being sent out, Facebook statuses rarely remain static, and even Google has decided that the future of search is going to be in real-time. As the cliché goes, “if you’re not moving forward, you’re getting left behind.” At no point in time has…
