When you think of professional social networking sites, LinkedIn is typically the first name to come to mind. This, of course, is a result of the obvious fact that the site makes no secret of the fact that it’s explicitly catered to the needs of professionals. Its users are typically there for one of the…
While none would doubt that well done social media marketing can be a huge boon for a company, what’s more difficult to figure out is how well it’s working and what kind of return you’re getting on your investment. Unlike other forms of advertising, social media marketing involves a disproportionately large amount of intangible costs,…
Although social media has been around for some time now, it has yet to be utilized by the automotive industry because it has constantly relied on traditional advertisements. However, those who got an early start using social media marketing sites such as Facebook and Twitter have already begun to reap the benefits. Two notable companies…
Despite the fact that, on a daily basis, there seems to be an exponential increase in the number of self-proclaimed experts in the field of social media marketing, for whatever reason, this doesn’t quite seem to be the case with search engine optimization. Not to say that there aren’t a good many people out there…
Social media marketing companies utilize sites like Facebook or MySpace to generate news or feeds through their fans. Frozen Frogs has found a way for social media marketing users to have a more effective presence on Facebook and other social media marketing websites. The Italian digital media agency lists five ways to get your fans…
Presenters, lecturers, and speakers often engage in social media to improve the relationship they share with their audience. Speakers can get feedback at a faster rate through social media marketing and search engine optimization. Facebook and Twitter have been transcendental for information sharing because they allow presenters to create backchannels where audiences can input their…
While it goes without saying that driving traffic to a site through methods such as social media marketing and search engine optimization is one of the most important aspects of building an online presence, being able to successfully accomplish this is an entirely different beast in itself. Although a site might provide exceptional content or…
Although it’s routinely mentioned with Facebook as perhaps being the face of social media marketing, one of the more pressing problems that Twitter has faced in its relatively short lifespan is the one of user retention. While new users were signing up for accounts with Twitter at record speeds, at its worst, the social media…
Twitter continues to make waves in the social media marketing realm by reporting record profits – for a site that hasn’t rolled out any advertising. Critics can stop asking how the microblogging service can ever turn a profit because Bloomberg reports a $25 million revenue for the social media marketing platform. Even without advertising, the search deals the social media…
Starting Thursday, December 17, Yahoo will begin to incorporate the latest Tweets into searches. This is to follow in conjunction with Bing and Google as they have also begun to incorporate Tweets. However, Yahoo!’s algorithm determines the hot topic and will show in a separate section within the search engine results page (SERPs) called “Tweets”….
