There’s a bit of a widespread problem plaguing a fair amount of companies. Too often, they dedicate an inordinate amount of time, resources, and personnel to developing a presence on social media sites such as Facebook and Twitter without having a plan for what they’re doing, or why they’re on them in the first place….
One of the more notable tools in regards to social media marketing (SMM) is the well known social network, Facebook. What started off as an unassuming website to connect with friends, Facebook is now used by major national companies such as Carl’s Jr. and Del Taco, whose Fan page grows every minute. One of the…
With the success of the recent blockbuster Star Trek, Atari has been creating commotion using various social media marketing (SMM) techniques for its upcoming game “Star Trek Online.” Marketing companies, such as DKC Connect, have joined in the efforts to campaign for its February release. One of their social media strategies is their use of…
One of the more notable stories of social media success is Mixed-Martial Arts (MMA). Dana White, president of the Ultimate Fighting Champion (UFC), uses social media marketing (SMM) tools, such as Twitter, to continue the growth and loyalty of fans of UFC. Dana’s use of Twitter allows followers to be updated and feel closer to…
The idea that businesses can use social media marketing platforms like Twitter to promote their brand and their products isn’t exactly a new one. Companies like Ford, JetBlue, Marvel, and even sports teams like the San Diego Chargers and the Dallas Mavericks have used it to engage consumers and fans of their product. Individual celebrities,…
It doesn’t come as a surprise to hear that marketing and Twitter go hand in hand in as a strategy for social media marketing (SMM). Twitter has become the medium for reaching the critical mass. There are four major types of marketing styles: the Conversationalist, Conversationalist Marketer, the Salesman, and the Broadcaster. Each type shows…
Two years is a lifetime in social media marketing. Tweets are constantly being sent out, Facebook statuses rarely remain static, and even Google has decided that the future of search is going to be in real-time. As the cliché goes, “if you’re not moving forward, you’re getting left behind.” At no point in time has…
When you think of professional social networking sites, LinkedIn is typically the first name to come to mind. This, of course, is a result of the obvious fact that the site makes no secret of the fact that it’s explicitly catered to the needs of professionals. Its users are typically there for one of the…
While none would doubt that well done social media marketing can be a huge boon for a company, what’s more difficult to figure out is how well it’s working and what kind of return you’re getting on your investment. Unlike other forms of advertising, social media marketing involves a disproportionately large amount of intangible costs,…
Although social media has been around for some time now, it has yet to be utilized by the automotive industry because it has constantly relied on traditional advertisements. However, those who got an early start using social media marketing sites such as Facebook and Twitter have already begun to reap the benefits. Two notable companies…
