If you want users to read your blog posts online, you must also learn to optimize it similar to your webpages. By optimizing your blog posts, it makes them visible to search engines. In return, they are more likely to show your blog post to online search users.
Below is a helpful guide to optimizing your blog post before hitting the publish button. This guide is summarized by the trusted digital marketing company in Pasadena, Cybertegic:
- Insert the keyword within the first 100 words of your blog post.
- Use variations such as synonyms or similar keywords related to your main keyword within the same post.
- Crosslink to relevant internal pages. This helps spread authority across your website.
- Don’t put many anchor text with too many keywords. This can come off as spammy.
- Link to relevant external pages. Google loves it when you cite your references.
- As you create a new post, try to add links from your old posts to your new post. This can help refresh the page.
- Use relevant keywords in your URL, but don’t oversaturate it, or Google might penalize your website.
- Keep your URL as short as possible.
- Upload the small file size of your images so it can load faster.
- Always add an alt tag description for your images.
- You can also use relevant keywords in your image file names.
- Each post should at least be 300 words or longer. Most authoritative web pages that you can find online have more than 1000 words.
- Focus on the quality of your content. Remember to write for humans, not for Google’s search engine algorithm.
- Write unique content.
- Use top performing keywords that are relevant to your content. You can use keyword tools online to do this.
- Make sure to include your main keyword on your blog post’s title as well as in the headings.