Social media channels like Facebook, LinkedIn, and Instagram are all created to engage and entertain users. As digital marketers, our goal is to attract these users to let them know about the brand we are promoting. One effective way is to post infographics, and this article will explain why it should be an important part of social media marketing strategies.
Here are a few reasons how infographics can help your social media channels:
- Did you know that a person usually only remembers 20% of the content? This is why 40% of people respond better to visual information than text.
- A whopping 90% of information is transmitted to the brain is visual, which makes infographics are a better option as marketing materials.
- The human brain processes pictures three times faster than text. Using color images even increases a person’s willingness to read by 80%.
- If a marketing material includes both visuals and words, 50% of the overall content gets retained in a person’s mind.
- Facebook posts with photos or infographics are said to have the highest user engagement than any other post according to an analysis by Web Liquid.
- Using images in marketing materials can give a boost to the content’s page views.
- A large percentage of people prefer to read marketing materials with visuals and audio than those with pure text.
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