It is true that content is the cornerstone of a high-quality website. This also means that putting the wrong content on your website can be your demise. Having too many low-quality pages on your website can actually decrease the number of times Google indexes and crawls your site. This can hurt your organic ranking pretty bad.
For that reason, we suggest our clients to regularly block down their website’s low-quality pages — web pages that serve or add no value.
But how can one block a web page from Google’s indexing algorithm? Here are four ways as listed by the best digital marketing company in Los Angeles:
- Set the page to no index.
When your web page has value to your visitors or users, but not to search engines, then the best way is to set the page to no index.
- Block via crawl through robot.txt file.
When an entire set of web pages has no value to search engines, the best way to block them is through changing the robot.txt file. This requires some programming skills, so you might want to ask for help from a web developer.
- Apply 301 redirections.
If the page no longer has value to your website or audience but has existing traffic and links, then the best way to fix them is by applying 301 redirections.
- Delete the page.
If the page has low-quality content with no relevance or anything informational, the best thing to do is to just delete them from your website. Just make sure that they have no external links or aren’t used in your internal linking, so its deletion won’t hurt your website’s crawl.
