If you have been on YouTube for quite some time now, it is likely that some of your videos have gone stale. And with so much happening on the social media marketing landscape, your social media agency might have overlooked the need to update your YouTube channel.
1. Identify your keywords. Just like in search engine optimization, you need keywords so you can market your videos properly. Make sure to incorporate it into your video title and description. To find out your keywords, go to Google’s Keyword Research Tool. It’s the easiest and fastest way to uncover what your target market is searching for.
2. Have a call to action, three times. Your video must have a call to action. It should tell people what to do after watching the video. Otherwise, it will be easy to forget. Wedmore shares three ways on how to do this. First, use an overlay. This refers to the fully customized banner ad which directs viewers to your website by clicking on the button right after the video. Second, don’t forget to put your domain in the description. Third, add annotations. You can use this to have viewers subscribe, like your video or watch the next one on your playlist.
3. Include a transcript. Transcribing is a tedious task but it is definitely worth it. If you have a social media agency backing you up, you can specifically ask for this kind of service. YouTube indexes every single word of your transcript and incorporates it into its search algorithms. Wedmore calls it SEO on steroids! Without a transcript, YouTube relies solely on your video headline and description for determining the topic of your video so there’s a lot of wasted and untapped opportunities lost in the process.
4. Get backlinks. Again, your social media agency can help you in this aspect. Adding a few backlinks or inbound links to your video and to your channel URL will help your videos rank better and get more views.
5. Promote the video. Embed it on your blog and share the blog post to your e-mail subscribers and social media circle. Don’t just rely on SEO to do the work for you. Jumpstart the craze about your video!
Wedmore reminds online marketers and companies that uploading on YouTube is not a one-time process. There should be follow through and there should be consistency. Above all, the video content should provide added value to the customers.
What are your own YouTube strategies? Share it with us!