Did you know that 73% of the paid search market share belongs to Google? With more than 90% of online consumers saying that their purchase decisions are influenced by ads, marketers have used Google Ads to grow their business. But before you start your Google Ads campaign, you need to know that there are different types of ad campaigns. And for your paid search marketing strategy to be successful, you need to understand each campaign type and its uses.
Check out the different campaign types and how you can use them depending on your industry and strategy:
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Local Campaign
- Smart Campaign
1 – Search Campaign
Search campaigns are the text ads you see on Google’s search results. This is the perfect campaign for businesses who want to reach people searching on Google for their products or services. It is designed to drive sales, leads, and traffic to your website as it can show your ads to people searching on Google.
Search campaign is the perfect campaign type if you want your business to increase its sales and leads. It is best for boosting your online sales and sign-up. You might also want to consider using leads if your sales cycle is a bit longer. Another factor in choosing a search campaign is its precise targeting. Using these ads can help your business reach people who are actively searching for what your business has to offer.
Search campaigns are also easy-to-setup. To create search campaign ads, all you need to do is create text ads and pick keywords. You also don’t need to add any particular files or assets. Applying smart bidding for search campaigns makes it even easier to set up.
2 – Display Campaign
Display campaigns are the image ads online users see on Google Display Networks. It lets you reach relevant audiences by showing visually-engaging ads as they browse millions of websites, apps, and Google-owned properties like YouTube or Blogger. Display campaigns work best in expanding your reach and increasing your brand awareness. Using visual ads can help your brand stay in your audience’s mind.
Another reason businesses use display campaigns for their ads is that it uses data segments. This helps you show your ads to people who have visited your website or have used your app; in other words, remarketing ads.
Display campaigns are best used to generate more leads and sales. You can use visually engaging call-to-action to drive more sales and sign-ups. Visual ads are also very effective when it comes to brand awareness and getting the attention of online users.
You can also use display campaigns to reach people beyond Google’s search results, especially those audiences that spend more time browsing websites and apps.
And by using data segments, you can follow up with online users who have already viewed your ads or have visited your site.
3 – Video Campaign
According to Animoto, videos are consumers’ favorite type of content. You can show video ads on YouTube and other websites with Google Ads video campaigns.
There are six types of video campaigns on Google Ads, including:
- Ad sequence – shows a series of video ads in a sequence to allow your brand to tell a story.
- Customer video campaign – allows you to customize settings with different ad types.
- Drive conversions – is designed to drive sales and leads with action-focused ads and targeting.
- Influence consideration – displays skippable in-stream or in-feed video ads for people to consider your products or services.
- Outstream – shows your ads on mobile phones by displaying them on websites or apps outside of Youtube.
- Video reach campaign – allows you to get the most reach for your budget by showing your ads to more unique users.
Video campaigns are perfect to increase brand awareness by using video ads to introduce your brand to online users. You can also use this campaign type to set up action-focused video ads and reach online users beyond YouTube.
4 – Shopping Campaign
Shopping campaigns come in the form of product listings which are ideal for retailers looking for ways to sell their products online. Shopping ads will appear on Google’s search results and on its Shopping Tab.
A shopping campaign is perfect for retail marketing. It shows visually engaging product listings to promote your products and helps with sales and leads by getting people to buy your products on your online store through Google Shopping Tabs or Google Search. Shopping campaigns also boost your storefront, so you need to have a Merchant Center as well.
5 – App Campaign
The app campaign helps you increase your sales within the mobile app and app users. It uses information from your app to optimize ads across Google Search, Google Play, Google Discover, YouTube, and across three million websites and apps.
Use App campaigns if your business has an app for your customers to download. This campaign type can drive engagements, installs, and sign-ups for your app. It can also be used for multi-channel marketing by displaying your app on Search, Display, Play, and YouTube under one campaign and is easy to set up. You can also automate targeting, bidding, and ad creation for optimal performance.
6 – Local Campaign
The local campaign is for businesses that want to grow their local audiences. It can help bring customers to your physical store. Your ads will automatically optimize to appear across Search, Google Maps, Display, and YouTube by using Local campaign type.
Choosing a local campaign will help you drive in-person store sales as it uses online ads to bring shoppers into your physical store. It also allows you to advertise in-store events and local promotions. Local campaign type includes detailed location info on your ads to help people find your business address and know your business hours.
7 – Smart Campaign
The smart campaign is best for businesses with no idea how Google Ads works. It allows you to automate your campaign to get your ads up and running. All you need is to enter your business information and create a few ads. Instead of manually optimizing your ads, Google finds the best targeting to give you the most ROI for your time and money.
In the smart campaign, Google optimizes your ads and does the targeting. However, for businesses that want to get the best out of their marketing budget, you might want to consider other campaign types. Suppose you have no idea how to optimize different campaign types. In that case, you can hire a top digital marketing agency in Pasadena to help bring more sales to your business.
