We live in a digital age, and emojis have become a part of human communication. According to AdWeek, 92% of online consumers, primarily millennials and Gen Z, use emojis. In fact, Adobe found that 58% of Gen Zers and 48% of millennials believe emojis best express their emotions. As businesses continue to chase the younger audience, marketers have incorporated emojis into marketing campaigns, giving birth to Emoji Marketing. If you’re planning to utilize this marketing strategy, this article will help you start. Here are five tips on how you can use emojis in online marketing as recommended by Cybertegic, a trusted digital marketing company in Los Angeles:
1 – Identify whether Emoji Marketing will work for your brand.
Before incorporating emojis into your marketing campaigns, you should first determine if they will work for your brand. If your business is under industries like music, fashion, sports, or entertainment, emojis are likely appropriate for your brand. However, if you operate a funeral service, you might want to take a step back and reconsider if applying emojis in your marketing is appropriate.
2 – Don’t overuse emojis.
If your brand goes perfectly well with emoji marketing, make sure to not overuse emojis in your content. Using too many emojis in your social media posts can appear off-putting and might feel forced, annoying readers who aren’t in the millennial and Gen Z age brackets.
3 – Make sure you know the emojis you are using.
Here’s a golden rule you should never forget — do not use an emoji that you are not familiar with. Emojis are like slang words; if you use them without really knowing their meaning, your context may come out inappropriate. If you are unsure what a particular emoji means, you can check its symbolism on Google or on a website called Emojipedia.
4 – Never let emojis change the meaning of your message.
Emojis adds a fun and playful element to any marketing context. However, they should not act as a replacement for the message itself. When using emoji in your marketing campaign, never replace important words with emojis since they might obscure or put a different meaning to your brand message. Instead, think of emojis as decorations or visual stimulants to make your marketing context more attractive or engaging.
5 – Find a few emojis that relate to your brand.
Pick out three to five emojis that greatly resonates your brand and your message. Then start using them and incorporating them consistently on your posts. This way your followers can relate those emojis to your brand, so every time they see those emojis, they will subconsciously remember your brand and products.