How to Start a YouTube Channel for Your Brand

YouTube is the second largest search engine on the internet. As of the second quarter of 2021, Statista.com reported that YouTube’s mobile app has more than 77 million monthly active users. This shows an incredible growth from last year’s 17.6 million active users. With more people using YouTube, marketing experts have considered video marketing one of the most effective ways to attract new audiences and grow their businesses.

Here’s a comprehensive guide on how to start your YouTube Channel, which you can use for your digital marketing strategy.

Guide to Start Your Business YouTube Channel

STEP 1 – Sign in on YouTube using your Google Account.

Before you can start creating a channel on YouTube, you need a Google Account first. You can either create a new and dedicated account for your YouTube channel or use an existing account. If you already have an existing account for your marketing channels, then you can skip this step.

Here are the steps on how to create a Google Account:

1. Go to the Google Account page.
2. Click Create Account.
3. Enter your name and username.
4. Enter your password and confirm.
5. Click Next. Google then may require you to add your mobile phone number.
6. Verify your phone number and click Next.

STEP 2 – Sign in to YouTube and create your YouTube Channel.

After you have created a Google Account page, you can use that to Sign in on YouTube. Go to YouTube’s page, and click on the product picture icon on the top right corner of the screen. Upon clicking your product picture, a drop-down option will appear. Click on “My Channel,” the first option in the list. It will show a pop-up that will ask for your first and last name. Since you want to create a business channel, click on the “Use a business name or other name.”

Input your chosen brand account name and click Create.

STEP 3 – Fill in the details of your YouTube Channel.

Now that you have your YouTube Channel, the next thing you need to do is to customize your YouTube Channel by filling out the details you can add about your brand. From the Youtube dashboard, click on the “Customized Channel” link. This will lead you to an interface that will show you what you should add to your YouTube Channel to appear more complete and customized.

STEP 4 – Add a channel icon and artwork to your YouTube Channel.

The first thing you need to add to your YouTube Channel is your channel icon and a channel banner. These are the first things users will be able to see when they check your YouTube channel.

These are the dimensions for these images:

• YouTube Channel Icon – 800 x 800 pixels
• YouTube Channel Banner – 2,560 x 1440 pixels; mobile and web dimension without log cropping is 1,546 x 423 pixels with an aspect ratio of 16:9.

Here’s how to change the channel icon of your YouTube Channel:

1. Click on your profile picture.
2. Go to “Your Channel.”
3. Click “Edit Channel,” then tap your profile picture.
4. Upload your chosen Channel icon.
5. Click Save.

Your Channel profile icon should be in JPG, GIF, BMP, or PNG file type. It should be a square or round image up to 4MB or smaller.

When changing your YouTube banner, here’s what you need to do:

1. Click on your YouTube profile icon.
2. Choose “Your Channel” and click “Edit Channel.”
3. Click the banner image on the right.
4. Upload your chosen banner image, then click save.

STEP 5 – Create an engaging channel description.

Another thing to include in your YouTube channel is to add your channel description. This can be found in your Channel’s About section. Create and add an engaging channel description to let users know what they should expect about your Channel and its content. Your channel description should be straight to the point. You can also add your business contact email, a few links, and a call-to-action in your channel description.

YouTube allows each Channel to add up to five links with customized hyperlink texts. You can use these to create your business social links. This way, your viewers can actually check your social profiles if they want more information about your brand and what you have to offer.

STEP 6 – Create and add a trailer channel.

After you have customized your YouTube channel, the next step you need to do is to introduce your YouTube channel to users. The best way to start is by creating a video trailer that introduces your brand to first-time viewers of your Channel. A video trailer establishes an outline of what viewers should expect from your Channel.

After your video trailer, your subsequent uploads should create an opportunity to attract viewers and turn them into subscribers. Here are some helpful tips on optimizing your YouTube videos:

• Use relevant keywords and phrases in your video titles and descriptions.
• Add captions and transcripts to make it easier for Youtube’s algorithm to crawl your video. It also helps with user experience.
• Create an attractive thumbnail image that will make search users want to click on your video.
• Add tags on your video so they can show up in relevant search queries.

STEP 7 – Promote your YouTube channel.

If you want to grow your YouTube channel’s viewers and subscribers, the next step you need to do is to promote your YouTube Channel. Let your customers and social media followers know that your brand has its own YouTube Channel. Share your videos on different platforms, especially on social media channels such as Facebook, Twitter, Instagram, and Linkedin. You can also share your YouTube videos in your Google My Business listing.

Another way to promote your YouTube channel and brand is to consider using YouTube Ads. YouTube Ads are very effective in getting the attention of users interested in what you have to offer but haven’t heard of your brand yet.

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Do you want to start your business’ YouTube Channel? Cybertegic, a trusted digital marketing company in Los Angeles, can help you with your YouTube Marketing. We can help you produce videos to reach your target audience to help boost your exposure and sales. Contact us to schedule a free consultation!