Local SEO is one of the top digital marketing trends of 2019, and it seems that Google is really paying attention to it. This prompted many digital marketing specialists to work on their websites and make sure that they also rank on top of the local searches. And one way to do this is by creating content for it.
Here are a few tips on how to write content for local SEO:
Find the right audience.
Before writing the content, the first thing you need to do is to identify the leading local traffic sources on your website using Google Analytics. Check which communities need more local content so you can effectively build your brand visibility and influence.
Choose your keywords.
After you have identified your set of local audiences, the next thing you need to do is to choose or modify your keywords for local SEO. You can do this by adding geo-modifiers. Start by adding neighborhood or cities to terms. For example, instead of targeting the keyword “dog food for sale,” go with “dog food for sale in Los Angeles.” You can also use tools like 5minute.com to help you generate local keywords.
Research topics.
After you have done your research on your local target audience and keywords, the next thing you need to do is to find ideas for your content. Keep in mind that it should also cater to the local community. Check out local news and forums online to see what’s trending. You can also refer to the local Twitter trends and to Google Rising searches.
Focus on your local market.
After you’re done with the content, publish and share it on your social media pages including Facebook, Twitter, and LinkedIn. If you’re using Facebook ads, remember to use geo-targeting when sponsoring your posts about local content.
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