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Is Pay for Performance SEO Beneficial?
Now that online business is already a booming industry and that the Internet is already the new meeting place to do and conduct business, everyone is scrambling to make their presence felt. Companies are starting to realize that it is going online that they can take their business to the next level. The reason for…
Optimizing SEO Keywords for Twitter: Preparing Your Tweets (Part I)
Twitter is a very powerful medium for social media marketing. This is because many consumers rely on Twitter for real time news and updates when it comes to products and services. In part, Twitter has become a go-to resource for people who want to learn more about a certain brand, as well as ask for…
Fewer shoppers are social media followers
According to an Internet Retailer report, fewer shoppers are following their favorite brands on their social media accounts. Last year, 58% of consumers followed at least one retailer on the top social media platforms—Facebook, Twitter and Pinterest. This year, the report by Shop.org found that the number decreased to 51%. The decrease may not be…
What Consumers Hate in Ecommerce Websites
The main goal of ecommerce websites is to attract and engage customers to shop, ultimately leading to more sales and conversions. However, as online shoppers are naturally nitpicky, finding one single thing they don’t like on your website is more than enough reason for them to click on the X button and open a new…
Why Short-Form Video is Important in Content Marketing
Short-form video is a powerful medium for content marketing. You can’t deny the growing popularity of Instagram Reels, YouTube Shorts, and Facebook Reels. Compared to long-form video content, short-form videos are easy to produce and share and can be used in many different ways. Here are five reasons why short-form video is essential in content…
The Importance of Buyer’s Persona in Content Marketing
Once upon a time, online marketing consisted of letting people know that your product or business existed. This could easily be done by sending emails, messages and creating ads. Unfortunately for the then-market condition, Google’s changed its perception and so have the target audiences. Today, if you send an email randomly telling a person about…

